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Adtelligent Launches Retail Media Platform for Full-Funnel, Cross-Channel Retail Advertising

Martech Series

Our platform gives retailers full control over their ad inventory, monetization & shopper experience. Deliver relevant ads across all digital and physical touchpoints and support the growing demand for omnichannel retail media campaigns.

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US asks court to breakup Google ad businesses

Martech

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.

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TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising

Martech Series

Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob Redefining the Creative Advertising Landscape This launch continues TripleLift’s track record of pioneering creative formats that deliver measurable outcomes. .

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Ad Exchange An ad exchange is the trading floor where programmatic bidding takes place.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

Uber Advertising Makes Journey Ads Available Programmatically in Europe Uber Advertising, the transport company’s ads sales business, announced that its premium Journey Ads inventory can now be purchased programmatically across European markets.

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What Is An Ad Server And Why You Should Use It?

MobileAds

What is an Ad Server? An ad server is a technology which manages, serves, tracks and reports online display advertising campaigns. There are two types of ad servers in the advertising ecosystem: publisher (supply side) and advertiser (demand/buy side) ad server. How do ad servers work?