Ad Inventory, Ad network, Advertising and Demand Side Platform

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

Should I run AdX only, Header bidding only or both?

Monetize More

JUNE 15, 2023

Header bidding has emerged as a game-changer in the digital advertising industry, revolutionizing the way publishers maximize their revenue and advertisers access premium inventory. Ad Exchange also gives publishers access to a large pool of advertisers integrated with Google Ad Manager, higher demand, better CPMs, and more.

Header Bidding

Header Bidding Ad Exchange Fill rate Demand Side Platform

What Is a Supply Side Platform (SSP)? A Guide for Publishers

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Space Ad Inventory

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform

Data Management Platform Advertising Ad Exchange Demand Side Platform

What’s the Difference Between SPO and DPO?

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory

Ad Inventory Demand Side Platform Non-Profit Impressions

Supply Side Platform (SSP): What Is It and How Does It Work?

MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

Ad Inventory

Ad Inventory Demand Side Platform Ad Exchange Ad Space

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

Advertising

Advertising Marketing Ad Exchange Retail

What is a Supply-Side Platform (SSP) – A Guide for Publishers

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. From giving VIP treatment to your favorite advertisers to controlling the types or frequency of ads, your SSP has your back.

Header Bidding

Header Bidding Ad Inventory Ad Exchange Demand Side Platform

What Is a Demand Side Platform (DSP)?

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform

Demand Side Platform Ad Inventory Ad network Ad Exchange

Ad Exchange: What Is It and How Does It Work?

MNTN

MARCH 14, 2024

The tech world, specifically the ad tech world, can feel like an excess of new words and tools that seem to pop up overnight. As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process.

Ad Exchange

Ad Exchange Impressions Ad network Ad Space

What is a Sell-Side Platform (SSP)? How Does It Work?

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. As online advertising industry grew, a complete new issue emerged.

Ad Inventory

Ad Inventory Ad Exchange Demand Side Platform Ad network

The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

Advertising

Advertising CPM Mobile Ads CPC

AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?

Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. How to join Google Ad Exchange?

Ad Exchange

Ad Exchange Fill rate Ad Inventory Demand Side Platform

What Is In-App Mobile Advertising and How Does It Work?

Clearcode

AUGUST 13, 2023

Taking all that into consideration, in-app mobile advertising presents a great opportunity for advertisers. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. How Are In-App Ads Served?

Advertising

Advertising Ad Exchange Banner Mobile Ads

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. What are you trying to accomplish? Do you want to reach a broad audience?

Demand Side Platform

Demand Side Platform Machine Learning Rich Media Audience

What Is Ad Exchange and How Does it Work – A Guide for Publishers

Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

Ad Exchange

Ad Exchange Fill rate Ad Server Header Bidding

AdTech Ecosystem: Everything You Need to Know

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

Ad Exchange

Ad Exchange Ad Server Ad Space Ad network

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. What does this mean for advertisers?

Affiliates

Affiliates Ad Inventory Demand Side Platform Ad Exchange

The Crazy Advertising Technology Landscape

InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

Advertising

Advertising Ad Server Ad Exchange Retargeting

Programmatic Advertising Explained

InMobi

APRIL 4, 2019

In-App Programmatic Advertising Explained from A-Z Need programmatic advertising explained to you in layman’s terms? Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! With open exchanges or open marketplaces, available ad inventory (i.e.

Advertising

Advertising Ad Exchange Fill rate Ad Inventory

What is a Bid Request?

Monetize More

NOVEMBER 29, 2022

Real-time bidding (RTB) uses instantaneous programmatic auctions by which advertising inventory is bought and sold on a per-impression basis. With real-time bidding, advertisers can bid on an impression and, if the bid wins, the buyer’s ad is displayed on the publisher’s site instantly. Bid request. How does it work?

Ad Exchange

Ad Exchange Impressions Demand Side Platform Ad Server

My ad rates dropped! How do I stop this?

Monetize More

JUNE 13, 2023

Understanding the underlying reasons behind the substantial drop in ad rates is crucial for publishers who are seeking to adapt and thrive in an evolving digital advertising landscape. With more inflation comes reduced ad budgets Ad budgets have experienced a drop due to ongoing global economic uncertainty.

Ad Inventory

Ad Inventory Ad Space Header Bidding Native Advertising

What Is Ad Revenue? Ad-Based Revenue Models Explained

SODP

MAY 22, 2023

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. What Is Ad Revenue?

Ad Exchange

Ad Exchange Ad Space Demand Side Platform Audience

6 Privacy-Enhancing Technologies for AdTech Companies

Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. Each AdTech platform can leverage different PETs to enhance user privacy. publisher) and trigger (e.g., Source: Criteo.

Ad Server

Ad Server Ad Exchange Demand Side Platform Ad network

The Best Mobile Ad Networks For 2023

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Focuses on ensuring ad quality and preventing malware and ad fraud.

Ad network

Ad network Mobile Ads Ad Exchange Fill rate

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform

Demand Side Platform Ad Exchange Impressions Machine Learning

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

In this article, we dive into the dynamic world of AdTech, uncovering the latest trends and offering valuable insights for marketers, advertisers, and business leaders. Join us on this journey to decode the intricacies of AdTech and discover how staying informed is the key to unlocking success in the digital advertising landscape.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

Why SSP consolidation driven by agencies is benefiting the larger SSPs

Digiday

FEBRUARY 15, 2023

Supply-side platforms (what’s left of them anyway) have come a long way since the days of ad network optimization. What was once billed as software that helped publishers make money selling ads, is also now software that can help marketers make money buying ads.

Agency

Agency Header Bidding Ad Tech Demand Side Platform

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

MARCH 2, 2023

RTB networks have become a vital component of programmatic advertising with the potential to generate billions of dollars annually. This will give you a better understanding of the processes and platforms discussed in this article. When a user visits a website, a corresponding bid request is sent to an Ad Exchange.

Ad network

Ad network Demand Side Platform Ad Inventory Ad Exchange

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. What in the World Is Programmatic Ad Buying? How Does Programmatic Ad Buying Work?

Affiliates

Affiliates Machine Learning Demand Side Platform Impressions

12 Best Programmatic Advertising Platforms (Reviewed)

Brid.tv

NOVEMBER 1, 2022

If so, consider finding a programmatic ad provider. Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Table of Contents. Google ADX 2.

Header Bidding

Header Bidding Demand Side Platform Real Estate Advertising

20 Best Video Ad Networks for Publishers

Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. As a result, more and more publishers are looking toward video ad networks as their main ad providers. What to Look for in a Video Ad Network?

Ad network

Ad network Video Ads Header Bidding CPM

Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Lemonads

AUGUST 14, 2020

According to some projections, the digital advertising industry will be worth more than 355 billion US dollars by the end of 2020. This constitutes more than half of the projected global advertising spend, which stands close to $587 billion.

Ad network

Ad network Demand Side Platform Affiliates Native Advertising

Find out how much ad networks are bidding in real time

Monetize More

MAY 2, 2023

Ever wanted to find the winning bid for a specific ad unit? How about discovering which ad networks were bidding on an ad unit and what their bids were? In this post, I’d like to show you how you can do all that and much more in mere seconds with PubGuru Ad Inspector ! Think again!

Ad network

Ad network Demand Side Platform Ad Exchange Impressions

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising

Advertising Ad Inventory Machine Learning Ad network

What Is an Ad Exchange?

SODP

MAY 30, 2023

And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% Slashed marketing budgets are the norm as at least 30% of advertisers face increasing pressure to boost ROI with less. What Is an Ad Exchange? year on year. Here is how the process works: 1.

Ad Exchange

Ad Exchange Ad Inventory Ad network Ad Space

Key Features of an SSP

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding

Header Bidding Demand Side Platform Ad Exchange Ad Inventory

Best Guide to Display Lumascape [2023]

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server

Ad Server Demand Side Platform Retargeting Ad Tech

Programmatic Ad Formats Mini-Series: Display

illumin

JUNE 7, 2018

This week we’re kicking off a new series of learning on the topic of Programmatic Ad Formats b eginning with the most traditional method of digital advertising: display. For an overview of the difference between an ad exchange and a DSP, check our earlier post here. . How Display Ads Fit Into The Digital Advertising Ecosystem.

Display Advertising

Display Advertising Click Through Rate Impressions Audience

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

What Is an Ad Exchange and How Does It Work

Brid.tv

JUNE 14, 2023

With programmatic advertising dominating the digital advertising industry, ad networks and ad exchange platforms are rapidly growing in numbers. But what is an ad exchange platform exactly? How does it differ from an ad network? Table of Contents [ hide ] What Is an Ad Exchange?

Ad Exchange

Ad Exchange Ad Inventory Ad network Non-Profit

17 Top Programmatic Advertising Platforms to Use in 2024

AdvertiseMint

JANUARY 24, 2024

Cutting through online noise to reach potential customers is a big deal for advertisers and marketers. Programmatic advertising platforms can help you do that effectively. By automatically displaying your ads to people who are most likely to care based on their interests and habits. Pretty cool, right?

Advertising

Advertising Ad Exchange Pop-Up Demand Side Platform

What Is Supply Side Platform (SSP)?

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). What is Supply Side Platform? How do Supply Side Platforms work?

Demand Side Platform

Demand Side Platform Ad Inventory Ad Exchange Ad Space

What Is Supply Side Platform (SSP)?

YieldBird

JUNE 22, 2023

The landscape has evolved significantly thanks to programmatic advertising. To fully grasp the concept of programmatic advertising, it’s crucial to acquaint oneself with one of its fundamental elements: the Supply Side Platform (SSP). What is Supply Side Platform? How do Supply Side Platforms work?

Demand Side Platform

Demand Side Platform Ad Inventory Ad Exchange Ad Space

Introduction to Programmatic Advertising | What is Programmatic Advertising?

Should I run AdX only, Header bidding only or both?

Trending Sources

What Is a Supply Side Platform (SSP)? A Guide for Publishers

Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

What’s the Difference Between SPO and DPO?

Supply Side Platform (SSP): What Is It and How Does It Work?

What every marketer needs to know about programmatic advertising

What is a Supply-Side Platform (SSP) – A Guide for Publishers

What Is a Demand Side Platform (DSP)?

Ad Exchange: What Is It and How Does It Work?

What is a Sell-Side Platform (SSP)? How Does It Work?

The Ultimate Guide to In-App Advertising for Publishers

AdSense vs Ad Exchange: Battle of the Ad Titans – Which Will Reign Supreme?

What Is In-App Mobile Advertising and How Does It Work?

Top DSP Features You Should Consider Before You Start Your Programmatic Campaigns

What Is Ad Exchange and How Does it Work – A Guide for Publishers

AdTech Ecosystem: Everything You Need to Know

Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

The Crazy Advertising Technology Landscape

Programmatic Advertising Explained

What is a Bid Request?

My ad rates dropped! How do I stop this?

What Is Ad Revenue? Ad-Based Revenue Models Explained

6 Privacy-Enhancing Technologies for AdTech Companies

The Best Mobile Ad Networks For 2023

Omnichannel DSPs vs Specialized DSPs: How to Choose Between the Two

AdTech Ecosystem: Navigating Trends and Insights

Why SSP consolidation driven by agencies is benefiting the larger SSPs

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

What Is Programmatic Ad Buying? The Complete Beginner’s Guide 2021 and Beyond

12 Best Programmatic Advertising Platforms (Reviewed)

20 Best Video Ad Networks for Publishers

Native Ad Networks vs. Native DSPs: What Do Experts Recommend?

Find out how much ad networks are bidding in real time

2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

What Is an Ad Exchange?

Key Features of an SSP

Best Guide to Display Lumascape [2023]

Programmatic Ad Formats Mini-Series: Display

What Is an Ad Exchange and How Does It Work

What Is an Ad Exchange and How Does It Work

17 Top Programmatic Advertising Platforms to Use in 2024

What Is Supply Side Platform (SSP)?

What Is Supply Side Platform (SSP)?

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