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Ad Exchange: What Is It & How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale. Let’s break it down.

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Understanding Demand-Side Platforms (DSPs): what they are, how they work, and why they matter

illumin

A Demand-Side Platform (DSP) is a software solution that lets advertisers buy digital ad inventory across multiple ad exchanges, networks, and publishers all in one place. The goal of a DSP is to automate and optimize the buying process, using data to deliver more targeted ads to users at scale. Let’s break it down.

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The Growing Role of Agencies in Omnichannel Loyalty Strategies

InMobi

Budget Allocation: Agencies optimize media spending across digital channels to maximize ROI. Full-service Demand-Side Platforms (DSPs) act as an extension of agency teams, streamlining ad delivery, optimizing supply paths, and improving ROI. Also helping identify right platform.

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Why Disney’s Compass seeks true north in data collaboration

Marketing Dive

Published June 17, 2025 Chris Kelly Senior Reporter post share post print email license Disney Advertising and Amazon Ads today integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon DSP. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

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Google’s adtech antitrust verdict is a turning point in marketers’ fight for transparency

Martech

. “It is this fundamental change that will likely force Google to re-evaluate its monetization strategies and identify key areas for future investment, particularly as the potential separation of its ad exchange and advertising units moves forward.” “It’s not just about moving dollars. .”

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