AdPushup

SEPTEMBER 18, 2022

Wondering what is an ad exchange? Or confused which ad exchange to try? Here is a list of best ad exchanges available for publishers. Many publishers, advertisers, and ad tech agencies buy their media through ad exchanges, but there’s often a lot of confusion around what they actually are.

Ad Exchange 98

Ad Exchange Ad Tech Agency Media 98

Martech

MAY 7, 2025

Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.

Ad Tech 121

Ad Tech Ad Server Ad Exchange Ad Inventory 121

AdExchanger

SEPTEMBER 12, 2023

To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.

Ad Tech 123

Ad Tech Ad Server Ad Exchange 123

AdExchanger

SEPTEMBER 16, 2022

Kevel launched a new set of APIs on Thursday, called Relay, for publishers and their ad tech partners to build their own programmatic stacks. Continue reading » The post Kevel Rolls Out APIs That Aim To Replace The Ad Exchange appeared first on AdExchanger. You can think of Kevel as a plumber for plumbers.

Ad Exchange 102

Ad Exchange Ad Tech 102

AdPushup

FEBRUARY 15, 2023

An ad exchange could be just what you need. Learn what is an ad exchange and how they work, and discover the benefits of this powerful digital marketplace. Looking for an efficient and cost-effective way to buy and sell digital advertising?

Ad Exchange 98

Ad Exchange Advertising Ad Ops Ad Tech 98

Digiday

MAY 5, 2025

First, level the playing field by forcing Google to give competing ad exchanges and servers real-time access to AdX bidding data through Prebid. Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server.

Ad Tech 71

Ad Tech Ad Server Ad Exchange Media 71

AdExchanger

JUNE 30, 2022

Remember ad exchanges? Continue reading » The post As Ad Tech Consolidates, Publishers Need To Tread Carefully appeared first on AdExchanger. Today’s column is written by Jayson Dubin, CEO at Playwire. They used to be a regular feature of.

Ad Tech 98

Ad Tech Ad Exchange Media Header Bidding 98

Digiday

SEPTEMBER 18, 2024

Related Insights Google on Trial Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused Read More The U.S. DFP’ and ‘AdX, et al. debated extensively ( see right ).

Ad Tech 97

Ad Tech Ad Server Ad Exchange Media 97

Martech

SEPTEMBER 6, 2024

The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges. The United Kingdom today said it is anti-competitive behavior.

Ad Server 121

Ad Server Ad Exchange Ad Space Ad network 121

The Ad Tech Blog

APRIL 1, 2024

Tech advancements have significantly influenced the evolution of advertising. Google’s ad tech algorithms are at the heart of these advancements. 5 Key Features of Google Ad Tech Google’s ad tech ecosystem is built around several core features that enable advertisers to reach their target audience effectively.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

illumin

OCTOBER 22, 2024

The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange. Follow @illuminHQ

Ad Server 105

Ad Server Ad Tech Ad Exchange Manufacturing 105

AdExchanger

NOVEMBER 19, 2024

The research firm ranked Google – whose sell-side ad tech platform is facing federal antitrust charges – as a mere challenger to Amazon, Magnite, PubMatic, Microsoft, InMobi, Index Exchange, Equativ and Adform. Forrester released its first SSP wave since 2014 last week, and there’s a surprise.

Ad Tech 131

Ad Tech Header Bidding Ad Exchange Retail 131

AdExchanger

NOVEMBER 1, 2022

What Ad Tech? One refrain from Google when it defends its third-party ad tech business is. Continue reading » The post Why Google Just Can’t Quit Ad Tech; Paneling For Gold appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 112

Ad Tech Ad Exchange 112

AdExchanger

JULY 10, 2022

Google offered to split its ad tech business into a stand-alone company (owned by Alphabet) as a concession to divert an antitrust suit, The Wall Street Journal reports. Continue reading » The post Google Offers To Spin Out Its Ad Tech?!; Can A Tiger Change Its Stripes?

Ad Tech 123

Ad Tech Ad Exchange GDPR 123

Digiday

DECEMBER 17, 2023

April 2007 is regarded as a pivotal month in ad tech’s development as it kicked off a spiral of events that embroiled some of the most well-known names in Big Tech. ” Continue reading this article on digiday.com.

Ad Tech 91

Ad Tech Ad Exchange Media Marketing 91

Digiday

OCTOBER 24, 2024

Earlier this week, Spotify confirmed it is piloting its own ad exchange or supply-side platform to enhance its revenue margins further as it turns a profit for the first time. Spotify is piloting an SSP, Spotify Ad Exchange (SAX), focused on video ads to scale its automated advertising solutions , according to an Oct.

Ad Tech 83

Ad Tech Demand Side Platform Ad Exchange Cookies 83

Digiday

SEPTEMBER 17, 2023

Wanted: 5+ years experience of building ad tech including: ad exchange, or SSPs, ad networks, and search advertising Apple job listings Meanwhile, its services team has emerged as one of Apple’s standout divisions — in its latest earnings report, the unit had a “record quarter” when overall revenue ($81.8

Ad Tech 99

Ad Tech Ad Exchange Search Advertising Ad network 99

AdExchanger

OCTOBER 30, 2022

Continue reading » The post Amazon And Nielsen’s Misratings; Why Ad Tech Likes Vague Laws appeared first on AdExchanger. Playing The Game Amazon took its first real step into linear TV broadcast territory in September when it.

Ad Tech 113

Ad Tech Ad Exchange Media 113

AdExchanger

MARCH 6, 2024

On March 17, a crew of 10 ad tech execs will disconnect from their daily lives and head to a small, rural community in the Terai region of Nepal. But they won’t be there on a company retreat or to discuss the latest ad tech trends.

Ad Tech 114

Ad Tech Ad Exchange 114

AdExchanger

SEPTEMBER 6, 2022

Continue reading » The post The Ad Tech Company That Keeps Getting Acquired By Brands appeared first on AdExchanger. McDonald’s bought Dynamic Yield in 2019 for roughly $300 million dollars to help modernize and personalize its drive-thru experience, outdoor menus and digital ordering kiosks.

Ad Tech 109

Ad Tech Ad Exchange Marketing 109

Digiday

JUNE 1, 2022

Everyone eats each other’s lunch in ad tech but maybe nowhere near as brazenly as they do now. Not a month seems to go by at the minute without one ad tech vendor going after another’s customer base with a similar service. Granted, this isn’t an especially new phenomenon in ad tech. But markets change.

Ad Tech 89

Ad Tech Impressions Data Management Platform Ad Exchange 89

Digiday

FEBRUARY 12, 2023

24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. The department’s antitrust lawsuit accuses Google of capitalizing on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.

Ad Tech 77

Ad Tech Ad Server Ad Exchange Marketing 77

Monetize More

MAY 14, 2025

Kean Graham, CEO of MonetizeMore, recently raised a compelling question that has publishers, advertisers, and ad tech professionals buzzing: “Are AdX’s dynamic allocation days numbered? I think we can all agree this would be one of the biggest shifts in ad tech industry history.”

Header Bidding 52

Header Bidding Ad Server Ad Tech Ad Exchange 52

Martech

APRIL 22, 2025

Mondays verdict that Google unlawfully monopolized key ad tech markets marks a seismic shift for the industry. ” He also warned about immediately moving ad spend to the “usual walled garden suspects.” “It’s not just about moving dollars. . “It’s not just about moving dollars. .”

Marketing 108

Marketing Ad Tech Ad Exchange ROI 108

Adweek

MAY 20, 2025

Topsort, a four-year-old advertising tech startup, announced three new ad products today aimed at simplifying retail media ad buying. The products include a sponsored listing-focused ad exchange called Toppie, a […]

Retail 159

Retail Ad Exchange Media Advertising 159

AdExchanger

APRIL 9, 2023

Elon Musk was a splashy late get for the POSSIBLE marketing conference in The post Elon Musk May Be A Great Get And A Regret; The Ad Tech Gold Mine appeared first on AdExchanger. Sign up here. What Could Possible Go Wrong?

Ad Tech 109

Ad Tech Marketing Ad Exchange 109

AdExchanger

AUGUST 4, 2022

All Fun And Games (For Some) A week ago, Google quietly made a large chunk of mobile gaming revenue disappear with the news that it would prohibit certain in-game formats – namely, full-screen ads that display unexpectedly, full-screen ads that display before the main. appeared first on AdExchanger.

Ad Tech 104

Ad Tech Ad Exchange 104

AdExchanger

MAY 7, 2023

The LUMA Escape LUMA Partners – the investment bank of ad tech, essentially – is having a major The post LUMA Leadership Reshuffles In Ad Tech Cold Streak; Turning A New Page appeared first on AdExchanger. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.

Ad Tech 96

Ad Tech Ad Exchange Advertising 96

AdExchanger

JUNE 8, 2023

Detective Work A pox on the ad tech tax. Google is promoting a new tool in its tech The post Demystifying The Ad Tech Tax?; Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advantage+ Won’t Woo Buyers Away From Meta’s Adversaries appeared first on AdExchanger.

Ad Tech 98

Ad Tech Ad Exchange 98

AdExchanger

JUNE 21, 2022

Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix.

Ad Tech 98

Ad Tech Ad Exchange 98

Ad Monsters

APRIL 28, 2025

Googles ad tech dominance faces a major legal challenge. When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew.

Ad Server 59

Ad Server Ad Tech Ad Exchange Conversion 59

Smart-Hub

OCTOBER 3, 2023

In the dynamic realm of online advertising, two integral concepts emerge as pivotal players: the Ad Networks vs. Ad Exchanges. This article will help you compare ad network versus ad exchange. Get a Consultation For Free Contact us How Do Ad Exchanges Work? SmartHub's Features Have No Limits!

Ad Exchange 64

Ad Exchange Ad network CPC CPM 64

VideoWeek

MAY 26, 2022

The UK’s antitrust regulator, the Competition and Markets Authority, has today launched an investigation into whether Google has abused its dominant position in ad tech. The watchdog says it will assess whether Google’s practices in these parts of the ad tech stack may distort competition.

Ad Tech 64

Ad Tech Ad Server Ad Exchange Header Bidding 64

AdExchanger

NOVEMBER 13, 2022

Continue reading » The post Is Sustainability The New Ad Tech Tax?; Going ‘Green’ Costs Green Digital advertising contributes to carbon emissions. Every programmatic ping, bid and load consumes electricity, and. TV Faces An Advertising Comeuppance appeared first on AdExchanger.

Ad Tech 98

Ad Tech Advertising Ad Exchange 98

Digiday

SEPTEMBER 6, 2022

That’s what two-year-old London startup Alkimi Exchange is proposing: a decentralized version of the current ad exchange system. The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. With about $2.3 eMarketer estimates that half of the $57.3

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Smart-Hub

JULY 29, 2024

To successfully navigate it and ensure a stable and effective performance of your white label ad exchange, you need to understand all the essential terms and processes. To help you, we have prepared a detailed guide on ad serving technology. A publisher’s ad server: tools for distributing the content and managing ad inventory.

Ad Exchange 60

Ad Exchange Header Bidding Ad Server Pop-Up 60

AdExchanger

SEPTEMBER 9, 2024

The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening […] The post DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief appeared first on AdExchanger.

Ad Server 113

Ad Server Ad Exchange Ad Tech Advertising 113