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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

Improved ROI Through Smarter Ad Spend By focusing the budget on high-value audiences and data-driven insights, programmatic advertising eliminates inefficient ad placements and reduces wasted impressions. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.

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5 Essential Metrics to Improve Header Bidding Performance

Relevant-Digital

Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed.

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Supply Side Platform (SSP): What Is It & How Does It Work?

MNTN

Seamless Real-Time Bidding (RTB) By automating the auction process, SSPs allow ad inventory to be bought and sold in real-time. This ensures optimal ad placement while increasing efficiency and reducing wasted impressions. The highest bidder wins the right to display their ad to the user.

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Google’s Dynamic Allocation Sunset: The Industry-Shaking Shift to Header Bidding

Monetize More

This feature allowed Google AdX (now Google Ad Manager) to peek at what other ad networks would pay for inventory and cherry-pick the most valuable impressions, giving Google’s ad exchange a “last look” advantage over competitors.

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What’s The Latest with Big Tech?

Basis

Meta’s vision presents opportunities to boost campaign efficiency and personalized ads in real time and at an impressive scale, especially as privacy restrictions reduce data signals,” says Lauren Kramer, Director of Social Media Solutions at Basis. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M.

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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers

Ad Monsters

In addition, the auction enables publishers to present their ad inventory to several SSPs, ad networks, and exchanges simultaneously before involving the ad server. How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. All puns intended.

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Should I run AdX only, Header bidding only or both?

Monetize More

However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? What is the solution, then?