Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub!

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Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Focuses on ensuring ad quality and preventing malware and ad fraud.

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Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

APRIL 19, 2023

The Mediavine ad server is designed to select the most relevant ad for each user based on their location, browsing history, and other factors. Publishers can monetize their video content with Mediavine’s advanced video ad technology.

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Monetize More

DECEMBER 29, 2022

You can customize the dimensions, user identifier status, predicted viewability bucket and app name or domain, alongside the ad exchange metrics to gain insights into inventory subsections that performed well or poorly at providing each of those signals. Components of Video Signals Coverage and How to Improve.

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Viewability Video Ads Audience A/B Testing 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. What is a Mobile Ad Serving?

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Rich Media Mobile Ads Ad Server Media 52

Clearcode

SEPTEMBER 20, 2023

The Top Reasons Why Companies Want To Build Their Own RTB Bidder or DSP For Ad Agencies For Tech Companies Benefits of Building Your Own Bidder or DSP for Advertising Operations Key Points A demand-side platform (DSP) is an AdTech platform for ad buyers (brands and ad agencies) to purchase ad inventory on an impression-by-impression basis.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

VideoWeek

JULY 8, 2022

Equativ, the French ad tech business previously known as Smart Adserver, this week announced a strategic investment in video ad personalisation business Nowtilus. Nowtilus’ core server-side ad insertion functionality will be integrated into Equativ’s programmatic video ad tech stack.

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Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The inventory can be purchased in real time through a single-user interface.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

SODP

JUNE 27, 2023

Read on to find out how DSPs help advertisers find and then buy the ad inventory that lets them reach their desired target audiences. A demand-side platform (DSP) is a programmatic advertising platform advertisers, media buyers and agencies use to automate the process of buying ad inventory.

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Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Single Grain

JULY 17, 2023

When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Automated Reporting.

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Header Bidding Banner A/B Testing Video Ads 52

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

MobileAds

JANUARY 24, 2021

As an advertiser, what key factors should you look for when choosing an ad server for advertisers? In a typical campaign, an advertiser would purchase ad inventories from different sources; websites & applications, including from programmatic platforms such as ad networks, DSP s and ad exchanges.

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InMobi

SEPTEMBER 14, 2021

Over 23,000 independent app developers, app publishers and studios leverage InMobi’s in-app ad monetization services. In this blog, we highlight the latest numbers and trends we’re seeing on InMobi Exchange, and how the in-app advertising landscape may change in the coming months. Why do banner ads remain so popular?

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Header Bidding Fill rate Banner Ad Exchange 52

Lemonads

FEBRUARY 14, 2021

In the most basic sense, an advertising network is an intermediary that specializes in connecting advertisers that want to promote their products with publishers who have available ad spots, or inventory if you will. It refers to the practice of buying and selling ads in real-time on a per-impression basis in an instant auction.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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Brid.tv

DECEMBER 2, 2022

billion mobile internet users worldwide, and this number is predicted to keep growing year by year. With so much traffic, it is no wonder that mobile ads have such great monetization potential. Are you planning to turn your app or mobile-friendly website into a source of revenue? Mobile Display Ads.

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