Spotify’s New Ad Exchange Is Open For Business
AdExchanger
APRIL 3, 2025
After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to the mix.
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Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon
Exchange Wire
FEBRUARY 12, 2025
Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability. The post Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon appeared first on ExchangeWire.com.
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Spotify Opens the Programmatic Floodgates with Ad Exchange Launch
Adweek
APRIL 2, 2025
At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.
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Understanding Ad Exchanges for RTB
Playwire
MARCH 10, 2025
Key Points RTB ad exchanges create true price discovery through simultaneous auctions, typically delivering 25% higher CPMs than traditional methods Unlike ad networks that function as intermediaries, ad exchanges operate as neutral technology platforms where buyers and sellers transact directly Strategic optimizationincluding supply path management, (..)
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Ad Exchange: What Is It & How Does It Work?
MNTN
JANUARY 22, 2025
As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.
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Alkimi Exchange launches the world’s first decentralised ad exchange
Exchange Wire
FEBRUARY 9, 2023
Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [.]
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What is Google Ads Exchange: Definition, Benefits, How to Get Access, & More
AdPushup
FEBRUARY 3, 2023
Maximize your advertising potential with Google Ads Exchange. Acquired by Google in 2008, Doubleclick for Publishers, which is now known as Google Ads Exchange, has come a long way. Now Google Ads Exchange, also known as [.]
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Guide to Google's Ad Exchange
Playwire
APRIL 3, 2024
Key Points Google ad exchange, more commonly known as Google AdX, is by invitation only, but smaller publishers can get access through Google partners like Playwire. AdX generates broad demand, making it an essential monetization tool for most publishers' and content creators' revenue strategies.
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5 Signs You Should Invest In Ad Exchange
Monetize More
MAY 5, 2023
Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Google Ad Exchange. #1
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The Best Ad Exchanges for Publishers in 2023
Playwire
MAY 2, 2023
Key Points Today, ad exchanges exist primarily within other tools rather than as a standalone entity. Some of the top tools that have the functionality of ad exchanges include AdX , Verizon Media , Xandr , OpenX , Magnite , PubMatic , Index Exchange , Smaato, and Smarty Ads.
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Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable
AdExchanger
FEBRUARY 14, 2023
The post Yahoo Shuttering Its SSP Is Evidence That Ad Exchanges Are Becoming Interchangeable appeared first on AdExchanger. Yahoo pulling the plug on its SSP demonstrates how difficult it’s become for supply-side platforms to prove their value in a commoditized marketplace.
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. What is an Ad Exchange? An ad exchange is a marketplace of ad impressions.
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Ad Exchange Price Floors Explained & Optimization Tips
Monetize More
MAY 19, 2023
If you’re reading this article, then you should be more or less familiar with Google Ad Exchange. Publishers running Ad Exchange (AdX) will most likely already know that it is one of the best ad partners to have in a site’s ad stack. The publisher will end up with no ads serving on his sites.
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After the Ruling: Can Publishers Thrive Through Google’s Ad Tech Breakup?
Ad Monsters
APRIL 21, 2025
Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly. For publishers and independent ad tech, the decision is both validating and unsettling.
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SmartHub is Now Attekmi: After Rebranding New Solutions & Services Were Introduced
Exchange Wire
NOVEMBER 22, 2024
SmartHub, a programmatic company, has undergone the rebranding process – now it is Attekmi with an extended range of ad tech solutions including AdEx Basic, AdEx Plus, and White Label Ad Exchange. Operating in the programmatic industry since 2018, SmartHub has [.]
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How to Use Google Ad Manager with AdSense and Ad Exchange
AdPushup
MARCH 26, 2024
As their web traffic grows, publishers naturally seek to expand their horizons, which is where Google Ad Manager comes into play. However, to truly maximize revenue potential and access a wider range of advertisers, integrating Ad Exchange alongside Google AdSense and [.]
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SmartHub Released New Features to Help Partners Maximise Revenues on Ad Exchanges
Exchange Wire
FEBRUARY 27, 2024
SmartHub, a white-label ad exchange solution, has been recently updated with three new features: Adaptive Margin, Demand Booster, and Win Rate Booster. Programmatic advertising is a highly competitive ecosystem so to remain viable, ad exchange owners need to prioritise bidding strategies [.]
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US asks court to breakup Google ad businesses
Martech
MAY 7, 2025
Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.
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US vs. Google, round 2: Government targets digital ad business
Martech
SEPTEMBER 6, 2024
The Justice Department alleges that Google controls 91% of the market for ad servers, where publishers offer ad space, more than 85% of the market for ad networks, which advertisers use to place ads, and over half of the market for ad exchanges.
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The Rundown: What Google and the DOJ are proposing for ad tech antitrust remedies
Digiday
MAY 5, 2025
First, level the playing field by forcing Google to give competing ad exchanges and servers real-time access to AdX bidding data through Prebid. Next, a second phase would involve requiring Google to open-source its auction logic the brains behind its DFP ad server.
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Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up
Martech
SEPTEMBER 10, 2024
billion fine in antitrust case While many ad tech providers exist, Google dominates key market segments such as ad exchanges, ad networks and demand-side platforms. However, the evidence suggests otherwise. Dig deeper: EU hits Google with $2.6 And, though Google has competitors in the most basic sense of the word (i.e.,
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Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve
Exchange Wire
MAY 7, 2025
In todays Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [.]
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With Google in hot water with the DOJ, what exactly are anti-trust laws?
illumin
OCTOBER 22, 2024
The potentially groundbreaking trial began on September 9, 2024, and could mark the beginning of the end for Google’s ad tech business as we know it today. If found guilty, Google would be forced to break up its business and divest its ad server and ad exchange.
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The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
AdExchanger
SEPTEMBER 11, 2024
A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. No wait, that was on Monday.
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Should I run AdX only, Header bidding only or both?
Monetize More
JUNE 15, 2023
However, with the multitude of header bidding solutions available, publishers often face a crucial decision: Should they opt for ADX (Ad Exchange), header bidding, or is it better to employ a combination of header bidding solutions? Now Ad Exchange seems to be a perfect choice, right? What is the solution, then?
5 Essential Metrics to Improve Header Bidding Performance
Relevant-Digital
APRIL 30, 2025
Header bidding is a technique where the publisher simultaneously offers the same ad impression to multiple ad exchanges. Once the highest bid is selected, it is sent to the ad server and the chosen creative is displayed.
Google Ads Will Now Use A Trusted Execution Environment By Default
AdExchanger
SEPTEMBER 12, 2024
If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data.
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B2B Programmatic Advertising: Complete Guide for 2025
MNTN
FEBRUARY 12, 2025
Here are the critical components of that automated process: Demand-Side Platform (DSP) A Demand-Side Platform (DSP) helps advertisers purchase digital ad inventory. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.
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IAB Tech Lab announces ads.txt updates
Martech
APRIL 14, 2022
IAB hopes the update will remove some confusion around the entities ads are bought from and where the ads show up after they’re purchased. New values – “ownerdomain” and “managerdomain” – attempt to bring transparency to seller relationships identified through the sellers.json standard in ad exchanges that use the ads.txt protocol.
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How To Empower Ad Tech Startups: Unified Resources And Government Support
AdExchanger
SEPTEMBER 12, 2023
To enable startups to seamlessly integrate with DSPs, ad servers, ad exchanges, measurement platforms and SSPs, a centralized ecosystem and industrywide support are urgently needed. The post How To Empower Ad Tech Startups: Unified Resources And Government Support appeared first on AdExchanger.
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MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory
Exchange Wire
MARCH 26, 2025
MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [.]
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DOJ vs. Google, Day One: Who’s Testifying And Google’s Main Arguments In Brief
AdExchanger
SEPTEMBER 9, 2024
The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry.
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Google on Trial: What the Verdict Means for Ad Tech’s Future
Ad Monsters
APRIL 28, 2025
When a federal judge ruled that Google had illegally monopolized the publisher ad server and ad exchange markets, it wasn’t entirely unexpected. The verdict essentially confirms what most of the ad tech industry already knew. So, what’s the big story now? What happens nextand whos ready for the fallout?
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Petal Ads Hopes To Blossom With Global Advertisers
AdExchanger
JULY 24, 2023
Petal Ads, the mobile ad exchange owned by Chinese device manufacturer Huawei, is on a mission to attract more global advertisers – including with its homegrown operating system, HarmonyOS. The post Petal Ads Hopes To Blossom With Global Advertisers appeared first on AdExchanger.
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View From The US v. Google Trial Press Box
AdExchanger
SEPTEMBER 19, 2024
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week.
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DMP vs DSP: Differences and Similarities Explained
MNTN
OCTOBER 28, 2024
DSPs use data to optimize ad placements and maximize your return on investment based on the advertising criteria you choose. A demand-side platform connects to multiple ad exchanges and supply-side platforms (SSPs). Ad exchanges and SSPs provide the inventory, while the DSP makes these slots available to advertisers.
Google Ad Manager: Line Item Types and Priorities
Oko
NOVEMBER 21, 2023
Google Ad Manager line item types and priorities are used to determine how a line item competes with other line items, yield groups, & Ad Exchange.
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What’s the difference between adtech and martech
illumin
JANUARY 2, 2025
Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.
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Safeguarding the Digital Ad Ecosystem: Strategies for Ad Fraud Prevention in 2024
Ad Monsters
MAY 9, 2024
But it’s not like ad tech is sitting idly by on this one. Let’s look deeper at the strategies that ad tech platforms are implementing to enhance ad fraud security in 2024. Collaborating with these organizations provides access to advanced tools and specialized expertise tailored for detecting and preventing ad fraud.
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Behind-The-Scenes of Header Bidding and How It Creates Better Ad Quality for Publishers
Ad Monsters
OCTOBER 2, 2024
How Header Bidding Works Header bidding enables multiple advertisers to bid on a single ad impression simultaneously. This process begins when a user loads a webpage, triggering the header bidding script to send ad requests to various demand sources like Supply-Side Platforms (SSPs), Ad Exchanges, and Demand-Side Platforms (DSPs).
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How Disney Juggles Direct Supply Paths Without Disintermediating SSPs
AdExchanger
MARCH 20, 2024
Disney just took the next stop on its journey to automate as much of its ad sales as possible by the end of this year. To help reach that goal, Disney announced DRAX Direct, an expansion of its real-time ad exchange.
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REVOLT And Revry Want To Protect Publisher Data, Not Sell It Off
Ad Monsters
APRIL 30, 2025
The digital-native publisher with a focus on hip-hop and Black culture recently adopted Revrys PrismRiot ad exchange for connecting advertisers with minority and LGBTQ+ audiences. REVOLT was drawn to Revrys content and the technology behind its ad exchange, PrismRiot , which launched in 2023, Roche explained.
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The In-Game Scale Barrier; The Web’s Right Time, Right Place
AdExchanger
OCTOBER 13, 2024
Gamesmanship Frameplay, an in-game advertising company, is joining direct competitors to cultivate a critical mass of scale for programmatic gameplay ads.
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How To Build a Demand-Side Platform (DSP)
Clearcode
SEPTEMBER 11, 2023
A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The primary function of a DSP is to purchase ad inventory.
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