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Privacy Sandbox PPC Performance Guide for Executives

Single Grain

Recent testing reveals that publisher revenue per impression was around 30% lower without third-party cookies, even with Privacy Sandbox tools enabled. This directly impacts your cost-per-acquisition and return on ad spend across display, video, and remarketing campaigns. click recovery and 43.5% of lost ad clicks and 43.5%

Cookies 52
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Ad Exchange: What Is It & How Does It Work?

MNTN

Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. Real-Time Bidding Ad exchanges enable advertisers to bid on impressions the moment they become available, ensuring ads reach the most relevant audience instantly.

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How Enterprise LinkedIn ABM Drives Measurable ROI with Karrot.ai

Single Grain

While LinkedIn offers the potential to convert high-value accounts, demonstrating clear return on investment (ROI) often proves challenging due to complex buying cycles and multiple stakeholders. This is a strategic ABM tool used to create targeted ads on LinkedIn. Demonstrating clear ROI to justify continued investment.

ROI 52
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How attribution masks what’s actually driving growth

Martech

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Someone looks up your brand, sees your paid search ad, clicks and makes a purchase. What do I mean by this?

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Google Analytics for Content Marketing: How to Track and Improve Your ROI

Single Grain

How to Use Google Analytics to Measure Content Marketing ROI. Did you know that just 39% of marketers say they’re “somewhat successful” at tracking the ROI of their content marketing? Related Content: How to Use Big Data Analytics to Grow Your Marketing ROI. That won’t do any favors for proving content marketing ROI.).

ROI 96
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Balancing risk and reach: The brand safety dilemma

Martech

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution? Sharma said.

Ad Server 137
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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

How Much Do Facebook Ads Cost? How much you’ll have to pay for impressions and clicks on Facebook depends on a variety of factors. According to WordStream, the average cost per click (CPC) is $1.72 , but that’s just the average. per click on average, while retail, apparel, travel and hospitality are all less than $.75