Ad Click Cookies Viewability 
illumin
NOVEMBER 14, 2024
The format fills necessary gaps with threats of third-party cookie elimination and a growing need to reach customers where they are. First-party data is a viable solution for marketers wishing to distance themselves from third-party cookies and retail media is a reliable and secure source of first-party data.
InMobi
JULY 20, 2020
Myth #5: In-App Ads Have Low Measurability While independent third-party measurement providers like Moat, IAS and DoubleVerify provide viewability measurement, the launch of IAB’s Open Measurement SDK ( OM SDK ) has eliminated the need to implement separate SDKs for accurate viewability verification.
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InMobi
NOVEMBER 13, 2018
1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.
Monetize More
MARCH 20, 2023
How to Check Google Ad Manager Viewability (Active View) Pings Search for activeview? If you see negative values, that means it’s outside the viewport and probably not viewable. If you see negative values, that means it’s outside the viewport and probably not viewable. in the Network tab. in the Network tab.
Martech
MARCH 15, 2022
The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources.
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