Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

SEPTEMBER 20, 2022

One important thing about ARPV is that it helps eliminate some of the ambiguity present in impressions, CTRs, and click-through rates by clearly defining how companies are defining their ARPVs; from there, they can move forward with taking actionable data in order to better evaluate their traffic sources. It’s that simple!

A/B Testing 52

A/B Testing Affiliates Ad Inventory Click Through Rate 52

Monetize More

SEPTEMBER 1, 2022

This can be done through social media platforms such as Facebook or Reddit, where you buy traffic from those platforms’ advertising APIs or dashboard; or it can be done with other online advertising networks that allow for low-cost paid traffic such as Google’s search ads, Bing Ads, and more.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Accidental clicks inflating a fake high click through rate. Mobile Native Ads. Use both instream and outstream mobile video ads for more engagement. Interstitial Ads. Too generic.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Karola Karlson

FEBRUARY 1, 2021

As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. After reading this article, you’ll have a much better overview of: How much you should pay for a Facebook ad click? Which Facebook ad placements have the lowest costs?

CPC 52

CPC CPM Click Through Rate Audience 52

Single Grain

MAY 11, 2023

A strategically targeted ad campaign will direct high-value traffic to your website, allowing you to convert potential customers and drive sales. If your brand doesn’t have a website or a branded social media presence, people will find your brand online in other ways.

Advertising 52

Advertising Retargeting Impressions CPC 52

InMobi

NOVEMBER 13, 2018

For example, let’s say someone saw an ad for a pair or shoes on their laptop in the morning, conducted research on their smartphone in the afternoon and ultimately purchased the brand on their tablet in the event. Publishers can be sure that their users only receive ads from brands that actually do business in their geography.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Single Grain

SEPTEMBER 5, 2019

Known for being one of the best social media advertising platforms in the world, Facebook's Ads Manager handles all this for you: You won’t need to painstakingly match email addresses to profiles — simply use the Pixel on your website to start collecting their data for future targeting (more on this later). Get A Free Consultation.

Retargeting 110

Retargeting Conversion Audience Banner 110

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. This is why in-app ad revenues have been rising steadily over the past few years. This, however, is not the whole story.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Single Grain

AUGUST 19, 2019

The relevance score is a useful tool for Facebook to sift through their advertisers and display ads that connect with their users. The ads that get shown are the ones that have a combination of the highest bid and the most relevant ad. Are people clicking on the ad? Run A/B tests with a wider audience.

Impressions 80

Impressions Audience Banner A/B Testing 80

Single Grain

NOVEMBER 17, 2020

N ote: Your audience segments will need to build up to at least 300 individuals before you’ll be able to run ads, though, as LinkedIn notes : “A good rule of thumb when starting out is to keep the target audience over 50,000 for Sponsored Content and Text Ads, and over 15,000 for Message Ads.”.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Digiday

OCTOBER 10, 2022

NLP helps publishers enable smoother workflows and production processes with applications like social media listening, text enhancement (e.g. Publishers focus on how, where and what users search for online in order to gather data points upon which to build audience segments. We can create lookalike audiences at scale.”.

Machine Learning 67

Machine Learning Audience Ad Targeting Media 67

Single Grain

NOVEMBER 6, 2019

In fact, it’s so clever that you can ask questions about your content marketing strategy — such as “which URL got the most page views this month?” — and get the data you’re looking for within seconds by clicking Go to Report : 1) Audience Reports. How to Increase Website Traffic through Social Media. User Loyalty.

ROI 96

ROI Marketing Conversion Rate Conversion 96