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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

They’re mighty tools for improving conversion rates! Callout extensions led to big improvements for PPC Hero’s paid ads, lifting click-through rates by 221% and conversion rates by 40%. That can drive more sales or sign-ups.

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TikTok Creative Center: Unleash Your Creativity

AdvertiseMint

It allows you to filter the ads by location, industry, publish date, objectives, etc. You can also use it to check out your competitor’s ads. Click on an ad to view performance metrics like likes, shares, and views. Keyword Insights Are you struggling with your ad copy?

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Learn How to Use TikTok Spark Ads

AdvertiseMint

This potentially results in a higher click-through rate. How Effective Are TikTok Spark Ads? According to TikTok stats , Spark Ads offers a 134% higher completion rate and 157% higher 6-second view-through rate compared to normal in-feed ads. What’s More?

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Instagram Audit: What It Is and How To Do It

AdvertiseMint

If your Instagram ads aren’t delivering the desired results, consider hiring an Instagram advertising agency. Key metrics you should gather include: Impressions: the number of times your ads were displayed. Clicks: the number of clicks on your ads.

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How to Analyze Facebook Ads Performance

AdvertiseMint

Look for the “Ads Manager” tab on your Facebook business page or visit business.facebook.com. This quick overview sets the stage for a deeper dive into the performance of your ads. Click the specific campaigns to go into the ad sets and individual ads. Which one had a higher click-through rate?

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The Google anti-trust trial: A deep dive into the details

Martech

Google search ads ‘can’t be replaced’ (Oct. 4) Joshua Lowcock, Global Chief Media Officer at a media agency called Universal McCann, told the judge that search ads cannot be replaced by other digital ads, such as Facebook ads – contrary to Google’s claims, reports Big Tech on Trial. Google declined to comment.

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Ecommerce PPC Audit: The Complete Checklist

Single Grain

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. The frequency will vary depending on your account’s size and the ad spend amount, but conducting a PPC audit at least once per quarter is recommended. It also increases ad spend.