The Ad Tech Blog

APRIL 1, 2024

Google’s ad tech algorithms are at the heart of these advancements. The Mechanics Behind Google’s Ad Tech Google’s ad tech suite, including Google Ads and Google Ad Manager , leverages sophisticated machine learning algorithms to efficiently match ads with their target audience.

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Monetize More

MAY 20, 2023

Viewdeos also helps publishers increase their ad revenue by monitoring best performing ads and increasing engagement with better targeted native video ads. Click here to sign up for Viewdeos. Epom The Epom ad network helps a wide range of publishers monetize their traffic, whether websites or apps.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns.

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First-Party Cookies Cookies Impressions Ad Exchange 128

Adtelligent

APRIL 4, 2025

Here are some of the most common tricks they use: Click Fraud & Bots Scammers use bots to repeatedly click on ads, making it look like people are interested. Advertisers pay for fake clicks, and fraudsters make money while real customers never see the ads. The result?

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Clickbait Impressions Retargeting Conversion 52