The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. Train the ad click prediction model using the loaded data with train_ad_click_prediction_model(data_frame). #

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

MNTN

MARCH 14, 2024

Here’s how it typically works: Integration with SSPs : Publishers use supply-side platforms (SSPs) to connect their available ad inventory to the ad exchange. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Monetize More

MAY 20, 2023

Viewdeos also helps publishers increase their ad revenue by monitoring best performing ads and increasing engagement with better targeted native video ads. Click here to sign up for Viewdeos. Epom The Epom ad network helps a wide range of publishers monetize their traffic, whether websites or apps.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns.

First-Party Cookies 117

First-Party Cookies Cookies Impressions Ad Exchange 117

AdvertiseMint

DECEMBER 2, 2023

4 Display Ad Example: Santander Santander used the ad space well without overcrowding it. The concise value checking account details would also appeal to the student group and get their clicks. #5 5 Display Ad Example: PayPal PayPal pitches premium business solutions as refreshingly simple.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Monetize More

SEPTEMBER 1, 2022

This means that people looking for something specific will often use Bing, making relevant ads easier to find. Also, many of these users are using Bing because they have Windows computers, so the ad clicks tend to be more targeted and less like random web surfing.

CPC 52

CPC Click Through Rate Impressions Ad Inventory 52

Single Grain

AUGUST 3, 2023

The bright colors on the ad and large font stand out, enticing new musicians to sign up for lessons: 3) Multichannel Programmatic Advertising While digital ad spending is increasing, advertisers must still be smart about their investments. This way, you can use programmatic ad spend to stay on budget while making your ROI.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52