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Google AdSense Arbitrage: Is it worth it?

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This means that people looking for something specific will often use Bing, making relevant ads easier to find. Also, many of these users are using Bing because they have Windows computers, so the ad clicks tend to be more targeted and less like random web surfing. Cost Per Click (CPC).

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Why we care about adtech: The complete guide

Martech

As users see more relevant ads, click-through rates improve, leading to a better ROI. Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. AdWords functions on a CPC model.