Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 112

Machine Learning Conversion Geo targeting Audience 112

NewProgrammatic

SEPTEMBER 8, 2021

Real-time bidding is actually a mechanism that enables programmatic mass advertising via ad exchange platforms combining both demand-side (DSP) and supply-side platforms (SSPs). Ads can be bought by impression or click in real-time so there is no need for a direct relationship between the advertiser and the publisher.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. Instagram Ads. Audience Network. In 2018 the company generated $32 million in revenue. The result? Get A Free Consultation.

Pop-Up 140

Pop-Up Education Entertainment Audience 140