Ad Audience Agency Impressions Machine Learning 
Martech
AUGUST 25, 2022
Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Source (Optmyzr internal data from May 2022. 13,671 accounts and 1.7m
Single Grain
FEBRUARY 17, 2020
According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. Instagram Ads. Audience Network. In 2018 the company generated $32 million in revenue. The result? Get A Free Consultation.
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