More About Advertising

FEBRUARY 10, 2020

The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. OK, so the Super Bowl fever is finally subsiding. And, by the way, why does a game that has just 60 minutes playing time last all bloody day?

Ad Audience 64

Ad Audience Audience Media Agency 64

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side.

Audience 94

Audience Ad Audience Communications MarTech 94

Martech

AUGUST 25, 2022

Agencies and PPC managers need to ensure their clients are ready for this wait. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. Specifying existing audiences helps Google target new audiences (those not on the list of existing audiences).

Machine Learning 102

Machine Learning Conversion Geo targeting Audience 102

NewProgrammatic

SEPTEMBER 8, 2021

Push ads are most popular on Android mobile devices thanks to their native appearance; however, you can also display push notifications on desktop devices and iOS mobile devices thanks to the in-page push variant. Push ads audience consists of users who subscribe to receive notifications from websites they are interested in.

SEO 52

SEO Ad Exchange Affiliates Audience 52

Single Grain

FEBRUARY 17, 2020

One, Ten, One-Hundred : A documentary (that won a Webby award), where Wistia challenges a video production agency to make three ads with different budgets, exploring the connection between money and creativity. Instagram Ads. Audience Network. The result? 2) ZenDesk Creates a Mini-Site to Capture a High-Intent Keyword.

Pop-Up 140

Pop-Up Education Entertainment Audience 140