Adweek

JULY 12, 2023

Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency.

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Agency Advertising Marketing 280

Adweek

DECEMBER 15, 2022

Instagram introduced new ways for people whose accounts have been hacked to resolve the issues and return to the platform, and it detailed steps it is testing to help prevent account hacking in the first place. Users who are unable to login to their account can go to Instagram.com/hacked on desktop or mobile and choose.

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Adweek

MAY 10, 2023

Uber kicked off a review of its global media account, Adweek has learned. The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. That's expected to arrive later this month, followed by presentations in July and decisions by.

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Agency Media 254

Adweek

MARCH 21, 2023

TikTok allows users to set their accounts to "Private" in order to prevent strangers from following them or watching their videos. When a user has a private TikTok account, non-followers won't be able to view their videos, and the user will be able to approve or deny anyone who requests to follow their account.

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Adweek

MARCH 9, 2023

Sports tech company FanDuel has expanded its account with Horizon Next, the Horizon Media subsidiary that specializes in performance media. The account is worth $200 million, according to a source familiar with. The appointment comes at the end of a competitive review led by ID Comms that began in November and wrapped up this week.

Media 261

Media Marketing 261

Adweek

NOVEMBER 28, 2022

Following Elon Musk's $44 billion takeover of Twitter and the subsequent layoffs and policy changes that have followed, impersonator brand accounts have been on the rise. Twitter's emerging challengers also host fake accounts posing as global brands. But it's not a unique issue to the bluebird app.

Media 293

Media 293

Adweek

NOVEMBER 2, 2022

million active accounts in the third quarter, Roku is still experiencing a slowdown in TV advertising spend, a trend that's plagued the larger industry landscape. million active accounts in the third quarter, which is a 16% year-over-year increase and up from the 1.8 Despite adding 2.3 Roku reached 65.4 million it added last quarter.

Advertising 277

Advertising 277

Adweek

AUGUST 23, 2022

The Meta Accounts and Meta Horizon profiles the company first mentioned in July as ways to log into Meta Quest virtual reality devices began rolling out "globally on a gradual basis" Tuesday. People who are new to Quest can establish a Meta Account using an email address, Facebook account or Instagram account.

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Adweek

SEPTEMBER 28, 2022

Depending on how often you browse your Instagram feed, you may not see all of the posts shared by the accounts you follow. If you want to ensure that you never miss a post from one of your favorite accounts, you can turn on post notifications for that account. This will cause Instagram to send.

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Adweek

JULY 5, 2022

The European creative account for designer shopping outlet owner and developer McCarthurGlen has been handed to McCann across the U.K., France, Germany and Italy. The client operates 26 shopping centers across 10 countries in Europe and in Canada, and claims it attracts a combined 90 million customers a year.

Retail 239

Retail 239

Adweek

OCTOBER 25, 2022

LinkedIn is rolling out new features aimed at identifying and removing fake accounts in order to ensure authenticity on its platform.

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Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

Marketing 109

Marketing Conversion Rate Audience MarTech 109

Adweek

JANUARY 19, 2023

Meta is moving certain settings across its family of applications into its Accounts Center to ease the process of managing settings for people who use multiple apps.

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Adweek

JUNE 15, 2022

Twitter added a Location Spotlight option for Twitter for Professionals accounts in Australia, Canada, the U.K. The social network official introduced Twitter for Professionals last October and made Professional Accounts available to all users worldwide in March. and the U.S.

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Adweek

JULY 7, 2022

When then-Facebook revealed in August 2020 that starting in October of that year, people using Oculus devices for the first time would be required to login with a Facebook account, it was not a popular decision. CEO Mark Zuckerberg said in a Facebook post, "You won't need a Facebook account. Meta reversed that decision Thursday.

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Adweek

SEPTEMBER 8, 2023

Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit.

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Agency 346

Adweek

JULY 21, 2022

media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. GroupM's Mindshare took the Discover Financial Services U.S.

Media 264

Media Agency Audience 264

Adweek

OCTOBER 12, 2022

All professional accounts on Twitter in the U.S. now have access to Link Spotlight, the social network said in a Twitter Business tweet Wednesday. Link Spotlight adds an interactive button to business profiles that can be used to drive visitors to touchpoints such as listening to a podcast, making a reservation or viewing a menu.

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Adweek

AUGUST 1, 2022

Twitter is testing a way to let people download and use its iOS application without signing up for an account on the social network. Product manager Laura Burkhauser explained in a tweet, "Not everyone is ready to sign up for an account the first time they try Twitter. Our team wants to give people an.

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Adweek

SEPTEMBER 19, 2022

After The Martin Agency's new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands. On the new business front, the pipeline was cooler, but in 2022, the agency once again is making noise, largely without.

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Agency 230

Adweek

JULY 27, 2022

TikTok chief operating officer Vanessa Pappas detailed several initiatives that are underway to help boost the platform's accountability and transparency.

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More About Advertising

MARCH 4, 2024

M&C Saatchi’s accounting problems in the year to 2018, which ultimately led to the departures of founders Lord Saatchi, David Kershaw, Bill Muirhead and Jeremy Sinclair, have led to auditor KPMG being fined £1.5m over M&C Saatchi accounting scandal first appeared on More About Advertising.

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Advertising Finance Agency 105

Adweek

APRIL 10, 2023

As the first major golf tournament of the season wraps up, the United States Golf Association (USGA)--the organization that serves, governs and promotes the game--has chosen a duo of new agencies to help grow the nonprofit and the sport. Creative agency MullenLowe, along with Carmichael Lynch Media, has secured the USGA contract to help deliver.

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Media Agency 288

Adweek

JUNE 6, 2022

Texas Attorney General Ken Paxton began an investigation into the very subject that is threatening Elon Musk's $44 billion agreement to acquire Twitter: potentially false reporting of the number of fake bot accounts on the platform. It should come as little surprise that Musk resides in the Austin area and one of the companies he.

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Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. Google initially announced the plan, which only applies to accounts that haven’t been used for at least two years, in May, giving users six months to take action. Security. Get MarTech! In your inbox.

Marketing 128

Marketing eCommerce MarTech 128

Martech

JULY 31, 2023

Account Based Marketing is intrinsically strategic. ABM is a B2B marketing strategy that focuses on working with target accounts to market in a measured and structured way. If you’re entirely new to ABM check out our introduction guide to account-based marketing , then circle back to learn how to apply it.

Marketing 79

Marketing Communications MarTech 79

Adweek

JUNE 2, 2022

LinkedIn released its Transparency Report for the second half of 2021, highlighting an increase in misinformation removed from its platform, crediting enhanced automated defenses, as well as improvements in its technology to detect fake accounts.

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Adweek

JUNE 30, 2022

Prudential worked with StrawberryFrog on last year's "Who's Your Rock?" campaign, which revived the insurers iconic Rock of Gibraltar logo first used in 1896. In the campaign, StrawberryFrog positioned Prudential as a supportive force, celebrating parents, teammates and friends set to the Marvin Gay classic, You're All I Need to Get By.

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Exchange Wire

SEPTEMBER 26, 2023

Expandi Group, the largest EMEA B2B martech and ad tech provider, today (September 26th, 2023) announced the purchase of B2B account-based marketing (ABM) platform Jabmo and all its marketing assets, including the well-known brand. The post Expandi Purchases Account-Based Marketing Platform Jabmo appeared first on ExchangeWire.com.

Marketing 105

Marketing Ad Tech MarTech 105

AdExchanger

DECEMBER 5, 2023

Blue-chip accounts are coveted on Madison Ave, but it’s impossible to tell which clients are really the key wins for the agencies involved. Sign up here. A Win Is A Win?

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Agency Media 105