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Account-Based Advertising Strategies: Drive 81% Higher ROI With Targeted Campaigns

Single Grain

Companies that align Account-Based Marketing with Account-Based Advertising report 60% higher win rates than those that don’t, according to RollWorks. This significant performance gap underscores a fundamental shift in how successful B2B organizations approach their advertising efforts.

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How to Scale Account-Based Advertising Without Sacrificing Personalization

Single Grain

Account-based advertising has proven to be a powerful B2B strategy, with 70% of B2B companies already running dedicated ABM programs. But the real challenge comes when organizations attempt to scale these initiatives beyond a handful of target accounts.

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Madison Logic Caps off Record Year with 16 Awards in G2 Winter 2023 Reports

Martech Series

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

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DemandScience Products Earn 24 Awards in Fall 2022 G2 Reports

Martech Series

Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. Best Estimated ROI. Results Index for Marketing Account Intelligence. Best Estimated ROI.

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Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings

Martech Series

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.

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3 ways marketing and sales teams can generate buyer interest

Martech

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. The results of these adoptions are promising.

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For ABM marketing, don’t get lost in technology

Martech

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Mature ABM marketing organizations are looking for ways to fix and improve business fundamentals like win rates, deal sizes, sales, ROI and sales cycle time. Image: Personal ABM.