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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Now, all emails focusing on social media , testimonials and live events will fall under this category.

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CDP and customer experience: Best of the MarTechBot

Martech

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. Here’s how a marketer can effectively integrate a CDP: 1.

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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals

Ad Monsters

Digital medias current flight to quality comes after years of advertisers chasing cheap reach. Publishers are under more pressure to demonstrate their media quality as curated deals replace the open auction. So theyre looking for new ways to optimize their inventory and inject those media quality signals into the bidstream.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

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Proven Higher Education Marketing Strategies to Drive Maximum Impact

Digital Remedy

With the premium audio publishers at Digital Remedy, you reinforce your brand identity and deliver your message more effectively across multiple formats and mainstream media channels. Social Media Targeting Capitalize on a high-volume, high-traffic channel to keep users engaged.

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From guesswork to growth: How to build a customer-centric marketing strategy

Martech

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Analytics and A/B testing are important tools, but they say what happened without explaining why.

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6 key issues when deciding to consolidate or upgrade your martech stack

Martech

This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations. Non-legacy platforms allow marketers to use their customer data to filter and segment their audience from within a journey builder. When access to data is no longer a bottleneck, marketers can bring their best ideas to life.