Martech

AUGUST 12, 2024

website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. Here’s how a marketer can effectively integrate a CDP: 1.

Conversion Rate 115

Conversion Rate A/B Testing Conversion MarTech 115

Digital Remedy

DECEMBER 4, 2024

With the premium audio publishers at Digital Remedy, you reinforce your brand identity and deliver your message more effectively across multiple formats and mainstream media channels. Social Media Targeting Capitalize on a high-volume, high-traffic channel to keep users engaged.

Education 103

Education A/B Testing Marketing Brand Awareness 103

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

MarTech 114

MarTech A/B Testing ROI Conversion 114

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Analytics and A/B testing are important tools, but they say what happened without explaining why.

A/B Testing 106

A/B Testing Marketing SEO Education 106

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Social media advertising: Utilize platforms like Facebook, LinkedIn, and Instagram to run targeted ad campaigns.

Click Through Rate 122

Click Through Rate A/B Testing SEO MarTech 122

Martech

JULY 11, 2024

This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations. Non-legacy platforms allow marketers to use their customer data to filter and segment their audience from within a journey builder. When access to data is no longer a bottleneck, marketers can bring their best ideas to life.

MarTech 102

MarTech A/B Testing Marketing Audience 102

Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. We run A/B tests for new product features to ensure theyre effective before scaling. Liu didnt know hed end up in ad tech.

A/B Testing 101

A/B Testing Cookies Ad Tech Conversion 101

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Three-quarters of those in the Plus Company survey say that still rely on methods like lift studies, media mix and attribution modeling, and incrementality testings. They dont tell you what part of the creative is connecting with people.

A/B Testing 122

A/B Testing Brand Awareness Communications Marketing 122

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools.

MarTech 103

MarTech Ad Exchange A/B Testing Demand Side Platform 103

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. This is a step up from typical testing; traditional A/B testing costs companies thousands in wasted ad spend and weeks of optimization cycles.

ROI 52

ROI A/B Testing Machine Learning Audience 52

Martech

MAY 12, 2025

Traditionally, MMM insights were delivered in static reports every 612 months, aggregating outputs into broad categories like digital, offline media and TV. However, MMM becomes less effective when launching a new channel or product, where little to no historical data exists, Thats where incrementality testing proves its value.

A/B Testing 111

A/B Testing Machine Learning ROI GDPR 111

Clearcode

FEBRUARY 14, 2025

Unlike traditional A/B testing, which separates learning from execution, MAB algorithms continuously analyze performance and adjust strategies on the fly. Companies across industriesincluding e-commerce, media, and streaming servicesare already proving the value of this technology in their marketing efforts.

A/B Testing 69

A/B Testing Machine Learning Retail Media 69

Martech Series

FEBRUARY 21, 2023

News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. Admiral VRM now unlocks the power of Generative AI to grow new revenue for media publishers, not just save content-creation costs.

A/B Testing 98

A/B Testing Machine Learning Media Conversion Rate 98

Martech

DECEMBER 9, 2024

It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. What have you learned from A/B testing at scale? AI-driven capabilities: Expanding whats possible AI has been embedded in martech for decades in email, search and web analytics tools.

A/B Testing 117

A/B Testing MarTech Conversion SEO 117

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Overview of Algorithm Changes Impact Key Points Algorithm changes can drastically affect social media visibility. Both social media and email marketing require constant adaptation. FAQs How do algorithm changes impact social media marketing?

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. This phase culminates in selecting the best model and its configuration for full-scale training.

Machine Learning 94

Machine Learning Click Through Rate A/B Testing Impressions 94

Martech

MARCH 17, 2025

Here are some ways in which marketers are utilizing this functionality: Content creation and ideation Marketers can use the Operator function to brainstorm content ideas for blogs, social media posts and marketing campaigns. By inputting specific topics or themes, they can receive a variety of suggestions.

Marketing 81

Marketing A/B Testing SEO Conversion Rate 81

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This includes A/B testing and optimizing landing pages to improve performance. Dig deeper: Optimizing LLMs for B2B SEO: An overview 6.

Conversion Rate 65

Conversion Rate A/B Testing Brand Awareness SEO 65

Martech

APRIL 16, 2025

Example : Compare AI-assisted campaign outcomes to “business as usual” campaigns, quantifying the uplift in click-through or revenue and the production time and media spend saved. Real-world marketers sharing real AI success stories Key Insight : Use AI to personalize at scale and measure efficiency and performance lift.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech

APRIL 3, 2025

Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. Ensure you’re getting the attention of people who want to buy.

Conversion 110

Conversion ROI Brand Awareness Click Through Rate 110

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Now, the good news.

A/B Testing 105

A/B Testing Conversion Rate Conversion MarTech 105

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. Limits to A/B testing. A/B testing is a relatively simple method for deciding which of two options works better in a limited context. Causes matter.

A/B Testing 112

A/B Testing MarTech Marketing Media 112

The Ad Tech Blog

JUNE 18, 2024

Effective media planning is crucial for optimizing ad frequency. Media planners must carefully analyze data and consumer behavior to determine the optimal frequency for their campaigns. Using tools like A/B testing and consumer feedback can help advertisers find the sweet spot for ad frequency.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Optimize is an A/B testing and personalization tool. GA integrations as a hub. Google Ads.

Media 115

Media A/B Testing Conversion Audience 115

Digiday

AUGUST 27, 2024

MiQ, a global programmatic media partner, collaborated with Experian to enhance its identity spine and address the challenges of a cookieless era. Intuit Mailchimp, the leading AI-driven platform for email and marketing automation, earned a finalist slot for Best Personalization and A/B Testing Platform.

A/B Testing 95

A/B Testing Click Through Rate Cookies Communications 95

Martech Series

OCTOBER 10, 2022

Moloco Retail Media Platform enables e-commerce marketplaces to host their own native performance ad business. Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the launch of Moloco Retail Media Platform (RMP) for Singapore and Southeast Asia.

Machine Learning 105

Machine Learning Retail Media A/B Testing 105

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? The answer?

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

MAY 1, 2025

It incorporates predictive modeling to forecast campaign outcomes, activates media based on those forecasts, and adjusts performance in real time during execution. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

MarTech 75

MarTech A/B Testing SEO Conversion 75

Single Grain

APRIL 22, 2025

Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend. You do this by setting clear KPIs and knowing how to test your performance on various channels. Solution: Include A/B testing in your marketing strategy.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

MAY 13, 2025

Email testing is free of the drawbacks that hamper testing in other channels, such as search, website and social media: You already have a built-in audience, so you don’t have to reach out to strangers or wait for people to find out. Behavioral testing lab What kinds of email content motivate your customers to act?

A/B Testing 107

A/B Testing Conversion Education Audience 107

Martech

APRIL 9, 2025

In an era of constant social media exposure, the mystique surrounding celebrities has faded. Use A/B testing, trackable links and promo codes to evaluate effectiveness. Consumers are more discerning and aware that endorsements are often transactional less about authentic passion for the product and more about a paycheck.

Fashion 94

Fashion A/B Testing Audience Marketing 94

Martech Series

FEBRUARY 14, 2023

Magnite, the largest independent sell-side advertising platform, announced TMB (Trusted Media Brands), the leading community-driven entertainment company, has selected Magnite’s Demand Manager as its pre-bid wrapper solution. In August 2021, TMB acquired streaming and social video company Jukin Media to expand its OTT video footprint.

Ad Server 98

Ad Server Media A/B Testing Entertainment 98

Single Grain

APRIL 27, 2025

A/B testing elements: Systematically test different headlines, images, calls-to-action, and ad formats to identify what resonates best with your audience. A/B Testing for Personalization Continuous testing is essential for effective personalization.

Click Through Rate 52

Click Through Rate A/B Testing Audience Impressions 52

Single Grain

MAY 20, 2021

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. A basic marketing trick is running tests to improve conversion rate or other user experience metrics.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Martech

DECEMBER 12, 2022

For example, if your audience is predominantly mobile, use the top-performing mobile banner sizes when designing your ads and consider rich media or animated ads to draw attention. When allocating money, always set aside a sum for A/B testing, as it can help you greatly improve your campaign’s performance.

A/B Testing 109

A/B Testing Conversion Audience ROI 109