Ad Monsters

APRIL 15, 2025

After earning a masters degree in marketing analytics from the University of Maryland in 2021, he hunted for roles that lived at the intersection of data, strategy and media. We run A/B tests for new product features to ensure theyre effective before scaling. Liu didnt know hed end up in ad tech.

A/B Testing

Martech

FEBRUARY 24, 2025

A/B testing: R is useful for analyzing the results of A/B tests, allowing marketers to determine which variations of a campaign perform better and optimize their marketing efforts accordingly. This helps in making informed decisions about resource allocation and marketing strategies.

A/B Testing

Single Grain

APRIL 27, 2025

A/B testing elements: Systematically test different headlines, images, calls-to-action, and ad formats to identify what resonates best with your audience. A/B Testing for Personalization Continuous testing is essential for effective personalization.

A/B Testing

Clearcode

OCTOBER 31, 2024

Machine learning (ML) and artificial intelligence (AI) have become a cornerstone of modern AdTech, transforming how advertisers run key programmatic advertising processes, such as audience targeting, media planning, and campaign optimization. This phase culminates in selecting the best model and its configuration for full-scale training.

Machine Learning

Martech

DECEMBER 9, 2024

It drives most personalization, scoring and segmentation features of marketing automation, email marketing, CRM, social media and SEO systems. What have you learned from A/B testing at scale? AI-driven capabilities: Expanding whats possible AI has been embedded in martech for decades in email, search and web analytics tools.

A/B Testing

Martech

MAY 13, 2025

Email testing is free of the drawbacks that hamper testing in other channels, such as search, website and social media: You already have a built-in audience, so you don’t have to reach out to strangers or wait for people to find out. Behavioral testing lab What kinds of email content motivate your customers to act?

A/B Testing

Martech

APRIL 16, 2025

Example : Compare AI-assisted campaign outcomes to “business as usual” campaigns, quantifying the uplift in click-through or revenue and the production time and media spend saved. Real-world marketers sharing real AI success stories Key Insight : Use AI to personalize at scale and measure efficiency and performance lift.

MarTech

illumin

JUNE 15, 2025

Key aspects of Martech include: data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools.

MarTech

Single Grain

JUNE 13, 2025

Imagine launching a marketing campaign with 90% confidence that it will outperform your competitors, before spending a single dollar on media. This is a step up from typical testing; traditional A/B testing costs companies thousands in wasted ad spend and weeks of optimization cycles.

ROI

Martech

DECEMBER 2, 2024

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

A/B Testing

Single Grain

DECEMBER 23, 2024

Step 3: Use LinkedIns Advertising Tools Source: Social Media Examiner LinkedIn provides a suite of targeted advertising options ideal for ABM campaigns. Test and iterate : Continuously test different ad formats, messages, and content types to identify what works best. Contact us to learn more about our process.

Marketing

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Three-quarters of those in the Plus Company survey say that still rely on methods like lift studies, media mix and attribution modeling, and incrementality testings. They dont tell you what part of the creative is connecting with people.

A/B Testing

Martech

APRIL 9, 2025

In an era of constant social media exposure, the mystique surrounding celebrities has faded. Use A/B testing, trackable links and promo codes to evaluate effectiveness. Consumers are more discerning and aware that endorsements are often transactional less about authentic passion for the product and more about a paycheck.

Fashion

Martech

SEPTEMBER 18, 2024

Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Use A/B testing to refine content and messaging for each micro-moment.

Conversion

Single Grain

APRIL 27, 2025

This is why creative optimization and testing are essential for maximizing conversion rates. Multivariate Creative Testing Move beyond simple A/B testing with these sophisticated approaches: Dynamic creative optimization (DCO) : Automatically test multiple creative elements (headlines, images, CTAs) to identify winning combinations.

Retargeting

Martech

MAY 12, 2025

Traditionally, MMM insights were delivered in static reports every 612 months, aggregating outputs into broad categories like digital, offline media and TV. However, MMM becomes less effective when launching a new channel or product, where little to no historical data exists, Thats where incrementality testing proves its value.

A/B Testing

Single Grain

JULY 25, 2025

Voy Media – Best for E-Commerce Voy Media focuses on e-commerce landing page optimization with pricing in the $5,000-$15,000 range. Testing Methodology: Professional agencies should implement multivariate testing on 15+ elements using platforms like Unbounce or Landingi.

ROI

Single Grain

APRIL 22, 2025

Continuous testing: Implement systematic A/B testing across campaigns to incrementally improve conversion rates and maximize the effectiveness of your marketing spend. You do this by setting clear KPIs and knowing how to test your performance on various channels. Solution: Include A/B testing in your marketing strategy.

ROI

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Collaborating on A/B testing and optimization for enhanced engagement and satisfaction.

MarTech

Single Grain

FEBRUARY 20, 2025

Leverage multiple outreach channels: Combine cold email, social media, and cold calling to maximize engagement and response rates. A/B test your emails to find what resonates. Social media best practices Personalize your connection request. Includes A/B testing and templates. Looking forward to connecting!

Agency

Martech

APRIL 3, 2025

Users may click on the ad, visit the website or like a social media post, but that doesn’t mean they’ll become paying customers. While the CEO’s grandmother will always like and comment on social media posts, she’s not the target audience. Ensure you’re getting the attention of people who want to buy.

Conversion

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools.

MarTech

Martech

MARCH 17, 2025

Here are some ways in which marketers are utilizing this functionality: Content creation and ideation Marketers can use the Operator function to brainstorm content ideas for blogs, social media posts and marketing campaigns. By inputting specific topics or themes, they can receive a variety of suggestions.

Marketing

Martech

MAY 1, 2025

It incorporates predictive modeling to forecast campaign outcomes, activates media based on those forecasts, and adjusts performance in real time during execution. A UI dashboard provides performance tracking, supply path optimization, and A/B testing.

MarTech

Martech

JUNE 16, 2025

With LLMs potentially altering traffic sources, data-driven attribution models will help marketers assess the true impact of organic search, social media, and other channels on customer journeys. This includes A/B testing and optimizing landing pages to improve performance. Dig deeper: Optimizing LLMs for B2B SEO: An overview 6.

Conversion Rate

MNTN

JUNE 23, 2025

Confidence testing is helpful because it adjusts for variables like audience volume and campaign duration — allowing us to accurately measure performance. A basic A/B test is probably just fine when you are running your own campaigns, but I personally like to run confidence tests as an extra precaution.

A/B Testing

Single Grain

JUNE 30, 2025

Spike Digital generated GDPR-compliant synthetic audience segments that mirrored real-user attributes within approximately 10% accuracy, then activated these segments for look-alike targeting across paid media channels.

Advertising

Single Grain

JULY 25, 2025

With only 17% of marketers currently using A/B testing to optimize their landing pages, there’s tremendous opportunity for businesses that implement comprehensive analytics strategies. conversion rate uplift through months of systematic A/B testing and analytics-guided changes to landing page calls-to-action.

A/B Testing

illumin

FEBRUARY 19, 2025

Some key strategies include: Asking in-app Opt-out forms on your website Newsletter forms on your website Asking at the point of sale Asking at events Collecting from social media followers Email marketing should also be fully incorporated into your app marketing strategy to avoid fatiguing audiences with repetitive messaging.

Marketing

Martech

SEPTEMBER 16, 2024

Attribution tracking: MMPs allow us to see which marketing channels (like social media, email, or ads) are driving users to book appointments. A/B testing: We can test different app features or website layouts to see which versions lead to more bookings, helping us refine our user experience. Key metrics to monitor: 1.

Healthcare

PubMatic

MAY 14, 2025

As a global technology platform with relationships across both the buy- and sell-side, PubMatic is in a unique position to help bridge that gap between publishers and media buyers. This is particularly important for publishers focused on improving monetization on iOS, where having a privacy-compliant alternative ID signal, like UID2.0

Education

Single Grain

JULY 19, 2025

While most publishers still rely on rigid “three articles free” paywalls, forward-thinking media companies are quietly revolutionizing their subscription strategies. The investment in robust testing frameworks pays dividends. Allocate at least 30% of your paywall budget to A/B testing capabilities.

Conversion Rate

Single Grain

APRIL 24, 2025

A/B testing insights : Providing context for test results and suggesting optimization opportunities. Campaign Optimization Once campaigns are running, Perplexity AI can help optimize performance by: Performance benchmark analysis : Comparing your campaign metrics against industry standards.

Marketing

Spoton Digital Media

JULY 10, 2025

Engage in A/B testing. Test different subject lines, CTAs, send times, and messaging to find the version of your email that drives the most conversions. Draw your audience’s eye to the next step. Use buttons to encourage readers to click. Use personalization. Don’t guess at what works. Clean your list.

Conversion

MNTN

MAY 20, 2025

Brands are already leaning into AI-driven production to meet content demands in a fast-moving, fragmented media landscape. Advantages of AI-Generated Commercials AI commercials bring a clear set of benefits that explain their growing footprint in ad tech stacks: Rapid Iteration for A/B Testing Testing ad creative used to take weeks.

A/B Testing

Single Grain

APRIL 28, 2025

Social media posts, email campaigns, landing pages, ads, presentationseach channel requires unique visual assets, often in multiple formats and variations. Best for : Social media graphics, presentations, email headers, and basic marketing materials. Best for : Social media content, web graphics, and short videos. per month.

Marketing