Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Double down on SEO.

SEO

Single Grain

JUNE 15, 2023

When visitors encounter your brand colors consistently throughout their interactions with your website, social media profiles, and marketing materials, it creates a cohesive and memorable brand experience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

A/B Testing

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing

Martech

MARCH 15, 2024

Remember, GIFs are great (however you pronounce them) Want emails that pop? Integrating animated images into your layout will turn any humdrum email into a marketing event. Hue can do it Using specific colors in your email marketing campaigns can have a huge impact on how subscribers respond to your brand. In your inbox.

Marketing

More About Advertising

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

Marketing

Martech

NOVEMBER 27, 2023

I am the first generative AI chatbot for marketing technology professionals. – Tactics: Use marketing automation tools to segment customers based on their behavior and preferences. For example, when a customer visits the website, a pop-up can offer a personalized discount or highlight the benefits of subscribing to a beauty box.

Pop-Up

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Join the waitlist for both products here. You can now see these new CTAs inside the campaigns tool as “CTAs (Beta).”

Pop-Up

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. A landing page can be defined as a standalone web page created specifically for a marketing campaign. Testing Ability: You A/B test your ads right?

A/B Testing

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Moderated UX Testing. 4 Ways to Use UX Testing Methods to Improve CLV and Lower CAC.

A/B Testing

Single Grain

JUNE 21, 2019

When you set up a Facebook ad campaign, there are two options: create new ads for every campaign and ad set or use an existing post: Most brands usually miss the “Use Existing Post” option, but this is an incredibly effective way to optimize your Facebook ad shares and likes. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO

Single Grain

OCTOBER 3, 2019

Your objective is to find some semblance of traction and start bringing the numbers up over time while looking for key spots to optimize. Aside from industry, there are many variables that make up the cost of a Facebook click, including your target audience, objectives and competition. That's typically not going to happen.

Retargeting

Single Grain

OCTOBER 1, 2020

If you’re using content marketing as a key part of your marketing strategy, there’s a good chance that you answered “yes.” Split Testing. While blog post audits can be an extension of a content marketing audit, it’s best to conduct them separately. You don’t need five paragraphs of build-up.

SEO

Martech

JANUARY 31, 2024

Effective marketing leaders also need to be masters of communication. Marketing leaders need to cultivate a vision and use it to inspire their team. Both the platoon leader and the marketing leader in this example are effective leaders. Both the platoon leader and the marketing leader in this example are effective leaders.

Communications

Single Grain

APRIL 18, 2023

Many companies have separate divisions in their marketing departments devoted to each, while others prefer to outsource them. Boiled down, SEO and CRO each encompass different objectives, but the strokes that marketers make to execute them often overlap. These conundrums will pop up often.

SEO

Single Grain

MARCH 20, 2020

When your customers have already invested their time in curating the products they want, you simply don’t want to tangle them up with an incomprehensible checkout process. Dive Deeper: * Retargeting 101: Why It’s Essential for Any Marketing Funnel. * How to Easily Set Up a High-Conversion Facebook Retargeting Campaign. *

Pop-Up

Single Grain

JUNE 10, 2021

Content is definitely the future of marketing. Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 70% of marketers are actively investing in content marketing. TABLE OF CONTENTS: ↓ What Is Content Marketing?

Marketing

MNTN

MAY 9, 2024

And while this season comes around every year, it’s only recently that performance marketers have unlocked the key to year-long success on the TV screen. Matt Collins, Director of Product Marketing for MNTN and QuickFrame, credits this shift in advertising strategy partially to the COVID-19 shutdown. Enter: performance marketing.

Brand Awareness

Lemonads

SEPTEMBER 21, 2020

Delve into our Top 10 best landing page builder platforms for affiliate marketers article to peek and pick the right platform that fits your needs to create an outstanding professional landing page to boost your conversions! This better informs you on what page elements to A/B test! Having a landing page is a must in 2022!

Affiliates

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Get My Free Lead Generation Marketing Plan . In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. 3) Improved Marketing Tactics.

A/B Testing

Lemonads

MAY 14, 2021

The Best Affiliate Marketing Tools to Boost the Affiliate Marketer’s sales. Either you are already sailing the affiliate waters or you decided to get out of your 9 to 5 job and work for yourself, you are here looking for the right tools to make your affiliate marketing efforts smooth and great.

Affiliates

Basis

JANUARY 23, 2024

Bored by the video that popped up on TikTok? Marketers should re-double their efforts to familiarize themselves with their target audience, conducting (or investing in) thorough market research to grasp their demographics and behaviors. Just scroll. Underwhelmed by the show you’re watching on Netflix? Hop over to Hulu.

Audience

Lemonads

NOVEMBER 11, 2020

Our Unbounce Review is a tailor-made article to deliver the best information you could ever find to truly understand if they’re the right landing page builder for your online marketing and campaigns’ promotion! A/B testing: Test different messages and offers to maximise the impact of your popups and sticky bars.

A/B Testing

AdvertiseMint

OCTOBER 13, 2023

But direct response marketing can make it happen. Direct response marketing is designed to elicit an instant response. Like getting people to buy, sign up for your email, or call right away. This article will look at ten direct response marketing examples that work well. They might buy now or sign up on the spot.

Marketing

MNTN

APRIL 18, 2024

You’ve established an e-commerce business and set up a custom Shopify store. Include pop-ups (“Want 15% off? To guarantee the changes you make are working as well as they should, you’ll need to continually A/B test them. You may even be selling on other platforms, too. In such a case, you have two options.

A/B Testing

Single Grain

FEBRUARY 1, 2023

By understanding the latest trends and insights in CRO, you’ll be able to evaluate and improve the efficiency of your marketing campaigns, landing pages and other website components. Stay ahead of the game in 2023 by incorporating these top CRO stats into your digital marketing strategy. on e-commerce websites.

Conversion Rate

MNTN

JUNE 7, 2024

MNTN Performance TV is a robust Connected TV (CTV) marketing platform that gives you full control over your television advertising campaigns. It’s a full-funnel , performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions. Here are our top ten picks: 1.

Marketing

MNTN

APRIL 18, 2024

You’ve established an e-commerce business and set up a custom Shopify store. Include pop-ups (“Want 15% off? To guarantee the changes you make are working as well as they should, you’ll need to continually A/B test them. You may even be selling on other platforms, too. In such a case, you have two options.

A/B Testing

Single Grain

JUNE 8, 2021

Merely coming up with attention-grabbing titles will not work. Related Content: * How We Built a B2B SaaS Marketing Agency Unlike Anyone Else * LinkedIn Ads for Enterprise B2B SaaS: The Only Guide You’ll Need. The business model is the same, but the marketing approach differs. Book My Free SaaS Marketing Consultation .

Communications

Smart-Hub

NOVEMBER 1, 2023

Interstitials Interstitial ads, often referred to as splash pages, are full-screen advertisements popping up during breaks in a user’s interaction with an app or website. Pop Pop-up ads are attention-grabbing visuals that appear abruptly on top of a mobile screen.

Mobile Ads

MNTN

JUNE 7, 2024

MNTN Performance TV is a robust Connected TV (CTV) marketing platform that gives you full control over your television advertising campaigns. It’s a full-funnel , performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions. Here are our top ten picks: 1.

Marketing

Single Grain

MARCH 13, 2023

Landing pages are a critical element of any online marketing campaign, and choosing the right landing page builder can make or break your success. Boasting a wide range of features and functionalities, this platform has quickly become a go-to option for marketers looking to maximize their conversion rates.

Pop-Up

Digital Turbine

SEPTEMBER 28, 2023

More and more publishers are testing bidding to increase their efficiency and get more control over what they sell, how, and to whom, with a hybrid setup now being popular. When it comes to testing and implementing bidding, Paul and Denise both suggested not to do it by geo. There’s no more time for waiting, the time to move is now.

A/B Testing

Single Grain

JULY 5, 2023

In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. To jump straight to the marketing prompts, click here. TABLE OF CONTENTS: ↓ Why Is ChatGPT a Powerful Tool for Marketers? Let’s begin!

Marketing

Single Grain

JANUARY 25, 2023

Email marketing is a crucial aspect of any business’s marketing strategy, and choosing the right email marketing platform can make all the difference. Get My Free Email Marketing Plan What Is GetResponse? Overall, GetResponse is a great choice for businesses looking to get started with email marketing in 2023.

Pop-Up