article thumbnail

New platforms are expanding streaming TV access to brands

Digiday

As a marketer going into our platform, you have full control over the audiences you’re targeting,” Douglas said. You can A/B test the campaigns, but we further optimize on top of your choices. For example, you might set geo targets, but then we can further refine your geotargeting based on what’s performing best.

article thumbnail

How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

A Powerful CTA: You may have to A/B test a few versions, but overall a CTA that actually causes action will focus on the benefit. Then A/B testing can be employed to optimize landing pages and ensure they are performing as anticipated. 80% of internet users see ads on the Google Display Network daily.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

Some brands will use this format creatively when focused on pushing a single product or service by highlighting it in different angles, environments, poses, or demonstrated uses, providing the best image or video to connect with each potential consumer without the need for A/B testing or narrowing their focus.

article thumbnail

Top 9 Best Native Advertising platforms you must know about!

Lemonads

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. Big volume, especially for a range of GEOs. Retargeting users. All RUNative innovations are designed and engineered in-house.

article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

Advanced campaign consultation, including geo-targeting and day-parting. A/B testing to regularly optimize ad copy, images and CTAs for better conversions. A/B testing for landing pages , ad copy, bid strategies, etc. Audience targeting and refinement. Performing A/B testing to improve ROI.

Agency 52
article thumbnail

Best Programmatic Advertising Agency: Top 6 Choices for 2022

Single Grain

Advanced campaign consultation, including geo-targeting and day-parting. Their PPC specialists team performs regular A/B testing to optimize ad copies, images, and CTAs for better conversions. Running retargeting campaigns based on target demographics. 3) Retarget People Who Have Shown Interest Earlier.

Agency 52
article thumbnail

RevContent Vs Taboola: Which is the best bet?

Lemonads

Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts. Still, from an advertiser’s point of view, it's difficult to tell which network can get you more clicks and a better return on investment.

CPM 52