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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result.

SEO 122
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Website Optimization Tests and Tools Marketers Should Know About

Martech Series

One of the things to master while running a website is search engine optimization (SEO). This means that you must keep up with SEO developments if you want to beat the competition. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94
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Building a future-ready marketing operations team

Martech

Having individuals on your staff who are familiar with digital marketing trends and platforms, including social media, SEO (search engine optimization), SEM (search engine marketing), PPC (pay-per-click), email marketing, and content marketing is an essential team component. Click here for survey Get MarTech! How has it been for you?

Marketing 112
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HubSpot’s February 2023 releases: The manager’s guide

Martech

This ensures the emails are timely, tracked and all team members on all devices can see the latest conversation and context for the record. Dig deeper: HubSpot debuts ChatSpot generative AI tool New SEO recommendations Your website can get more traffic by using several new SEO recommendation tools. Get MarTech!

SEO 108
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Using Google Analytics 4 integrations for insights and media activations

Martech

A solid Google Analytics implementation offers multi-step conversions, custom user behavior data and rich segment data to build and share audiences. Through settings in GA, you can also link other products and share audience and conversion data. This includes content creators, SEO teams, and web developers. Who is it for?

Media 114
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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

I’m referring to metrics such as engagement rates, conversions, drop-offs, and more. Other martech tools – Forms, chat, analytics. It fully focuses on inbound campaigns powered by content marketing and SEO. Provides Insights : Tons of data flow in on leads and customers. Automation software tracks everything.

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13 enterprise-capable GA4 alternatives

Martech

AT Internet provides insights into website traffic, user behavior and conversion rates. It allows you to customize reports and dashboards and provides advanced segmentation, heatmaps and A/B testing. This makes conversion reports more accurate than in GA4 which assumes every visit is unique.