A/B Testing Conversion Impressions 
Martech
SEPTEMBER 13, 2024
August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. The best way to make an impression is to find the right balance. Also, run only one A/B test at a time.
Martech
APRIL 3, 2025
The marketing report looks impressive, but the sales report tells a different story. Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. It makes the cost-per-conversion metric look good but doesn’t tell the whole story. Where is the disconnect?
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Single Grain
JULY 1, 2025
While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?
Single Grain
MAY 11, 2025
You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”
Martech
DECEMBER 19, 2024
Using neuroscience-backed principles like decision fatigue, loss aversion and the psychology of color, you can guide users toward conversion. First look matters The first impression of your CTA can determine whether users engage. Continuous evaluation helps improve performance and increases conversions over time.
Clearcode
OCTOBER 31, 2024
Example #1: Predicting Clicks and Click-Through Rates One of the most common applications of machine learning in programmatic advertising is estimating the probability of a click and click-through rate (CTR) for a given impression opportunity. This phase culminates in selecting the best model and its configuration for full-scale training.
Single Grain
APRIL 27, 2025
Decreasing conversion rates. When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh. A/B testing elements: Systematically test different headlines, images, calls-to-action, and ad formats to identify what resonates best with your audience.
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