Remove A/B Testing Remove Conversion Remove Impressions
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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. The best way to make an impression is to find the right balance. Also, run only one A/B test at a time.

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7 reasons your conversion metrics look great — but your sales don’t

Martech

The marketing report looks impressive, but the sales report tells a different story. Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. It makes the cost-per-conversion metric look good but doesn’t tell the whole story. Where is the disconnect?

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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Why Did My Conversion Rate Drop? Common Causes & Solutions

Single Grain

You’re checking your analytics dashboard for the week, and something stops you cold — your conversion rate has taken a nosedive. Sudden conversion rate drops can be jarring and costly, especially when the cause isn’t immediately apparent. Are you asking yourself, “Why did my conversion rate drop?”

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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What’s the difference between AdTech and MarTech?

illumin

Top MarTech tools Marketers need to manage multiple online marketing campaigns such as social media, email marketing, personalization, A/B testing, surveys, content optimization and more. Customer is king The shift to customer-centric marketing and advertising is happening and here to stay.

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How cognitive biases shape email engagement

Martech

Ill also include a B2B email example where I combined multiple biases with an appeal to four types of buyers a challenging task but one that delivered impressive results. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked.