Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. This doesn’t require taking a finance or accounting class or earning an MBA. Get MarTech! We work on delivering the message — not the messaging itself. In your inbox.

MarTech 94

MarTech A/B Testing Affiliates Finance 94

Martech

SEPTEMBER 20, 2021

They also had limited time to wait for results from a traditional A/B testing approach. . As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. “Do Testing images at scale.

Conversion 118

Conversion A/B Testing Machine Learning Conversion Rate 118

Martech

NOVEMBER 6, 2023

Response rate A healthy response rate indicates that your content resonates with your audience. A low one might need refining your value proposition or reevaluating your target audience. Instead of a common approach like “finance,” you might focus on specific niches like “FinTech startups” or “retail banking.” Get MarTech!

Marketing 122

Marketing ROI A/B Testing Conversion 122

Martech

SEPTEMBER 25, 2023

Finance departments have widely adopted this “leaked” funding approach in start-ups and established companies. The chart below shows how many of the identified potential audiences are responding to marketing activities. This does not demonstrate ROI but shows a percentage of potential audience addressed, interested and sold.

Marketing 116

Marketing A/B Testing Machine Learning Finance 116

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview with Justin Withers, Senior Vice President of Marketing and Product Strategy at ZoomInfo. The post Clearhaven Partners Invests $100M+ For a Controlling Interest in SundaySky appeared first on MarTech Series.

A/B Testing 75

A/B Testing Communications Finance MarTech 75

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing 118

Marketing Manufacturing Communications Healthcare 118

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. Moreover, the younger audience favors other methods of communication and prefers to deal with less touchpoints when engaging brands. What Is A/B SEO Testing?

Marketing 145

Marketing SEO Conversion Audience 145