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A/B Testing For B2B Marketers

Martech Series

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing is used primarily for landing page design and ads. Split URL testing.

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

But what about LinkedIn advertising? While you might think this engagement would lead to conversions, most LinkedIn ads tend to fade into the background noise of busy professionals’ feeds. But what if your ads could start actual conversations, guide prospects through personalized journeys, and generate qualified leads at scale?

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Measuring marketing incrementality: Best of the MarTechBot

Martech

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

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How to Measure YouTube Advertising Success

AdvertiseMint

In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.

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Tips to Improve Conversions for Your Pay-Per-Click Campaigns

Ad Rants

There's nothing more frustrating than getting lots of clicks without any conversions. Here are some practical tips to help you improve conversions for your next PPC campaign. For example, if you're doing PPC advertising for medical practices , you might include terms like "common dermatology issues" or "how to correct sun damage.".

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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising. What is MarTech?

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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail

Ad Monsters

We run A/B tests for new product features to ensure theyre effective before scaling. Weve also built internal tools, including a custom A/B testing system, and use platforms like Prebid for analytics. That said, the conversation is starting to shift. Is that something you think about from a yield perspective?