Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. ROI Metrics for Native Advertising The selection of KPIs for any campaign depends on its goals.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Martech

DECEMBER 4, 2023

Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates.

Marketing 103

Marketing Brand Lift Conversion Rate Brand Awareness 103

Single Grain

JANUARY 16, 2023

Mobile marketing will reach $57 billion by 2030. 88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. Having a video on your landing page increases conversions by 80%. Companies prioritizing SEO and content marketing are 13x more likely to generate a positive ROI.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

DECEMBER 23, 2019

trillion by 2030. Target ROAS : Get the best return on investment (ROI) on your spend. Maximize Conversions : Increase your conversion rate. Also, Google and Facebook alternatives such as Quora, LinkedIn, Adroll, and Amazon will help you generate better ROI in 2020. Trend #2: Artificial Intelligence.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

As per Techgrabyte , “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030.” The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

DECEMBER 6, 2019

According to Techgrabyte : “Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”.

Marketing 145

Marketing SEO Conversion Audience 145