Martech

MARCH 27, 2024

Increased sales and revenue: By concentrating efforts on high-value accounts, ABM can lead to higher conversion rates and increased revenue. A contrarian approach to ABM The LinkedIn B2B Institute’s “ 2030 B2B Trends ” tackles contrarian ideas for the next decade.

Marketing 112

Marketing Conversion Rate Audience MarTech 112

Martech

DECEMBER 4, 2023

If you’re not leveraging VBB, you’re missing out on significant improvements, as demonstrated by a Tinuiti case study: A +38% increase in conversion rates. A +48% boost in opportunity rate qualification. A -23% reduction in cost per qualified opportunity.

Marketing 108

Marketing Brand Lift Conversion Rate Brand Awareness 108

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

Digital Turbine

NOVEMBER 21, 2023

YoY until 2030, mostly through digital sales, a stunning number in this climate. Manga apps naturally possess a higher user conversion rate than other app categories, lending themselves well to commercialization through advertising. How has the manga and content industry evolved over the years?

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

Digiday

APRIL 23, 2023

Programmatic firm TripleLift committed to at least 50% reduction in Scopes 1-3 all by 2030. It’s also partnered with Patch, which is investing in new solar technologies.

Media 69

Media Agency Entertainment Audience 69

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. If targeting is set up correctly, the ads will get right in front of potential customers, resulting in an increase in conversion rate. Besides, native ads are less frequently blocked by ad blockers.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

JANUARY 16, 2023

Mobile marketing will reach $57 billion by 2030. 63% of marketers say that engagement is the most crucial video metric they track, with traffic, conversion rate, watch time, impressions, and clickthrough rate almost being tied for second place. Having a video on your landing page increases conversions by 80%.

SEO 59

SEO Mobile Search ROI Conversion 59