Basis
APRIL 25, 2024
To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. And, like direct buying, contextual has advanced considerably in recent years.
Martech
FEBRUARY 8, 2022
The “ IAB State of Data ” report, released to coincide with the event, underlined the scale of these challenges, raising concerns about a measurement blackout as the industry continues to invest in third-party data despite the threats of cookie deprecation and stringent legislation. In the dark. “If Processing.Please wait.
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VideoWeek
JUNE 23, 2023
Firstly, he CNIL says that Criteo failed to verify with its partners whether users had given consent to use of cookies for tracking, meaning that in some cases Criteo deployed cookies even where the user hadn’t consented. Secondly, it did not make it clear to users exactly how data would be used, using vague and broad terms.
VideoWeek
MAY 24, 2024
The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. The Signal IQ tool measures the impact of alternative IDs on campaign performance within Amazon’s marketplace. and Yahoo’s ConnectID.
VideoWeek
FEBRUARY 2, 2024
The Week in TV Channel 4 Lays Off Over 200 Staff as it Accelerates Digital Transition Channel 4 has confirmed it will cut 200 jobs and close some of its linear channels, as part of a five-year strategy to transition to a “digital-first public service streamer” by 2030. Studies carried out by xpln.ai CEO Fabien Magalon.
VideoWeek
JUNE 24, 2022
Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech. The Trade Desk and AWS to Deploy UID2.
VideoWeek
JULY 29, 2022
The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. We must report our stories in the way that audiences want to consume them,” she told staff in an email. The Week in Tech.
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