2030 Audience Brand Lift Cookies 
Basis
APRIL 25, 2024
To start, there’s the matter of signal loss, driven by factors such as Apple’s App Tracking Transparency, data privacy regulations , the consumer demand for data privacy , and Google’s plans to deprecate third-party cookies in Chrome in 2025. To meet these challenges, advertisers are testing new technological solutions to help them adapt.
Martech
APRIL 1, 2024
With the GDPR and CCPA emphasizing obtaining explicit consent for data collection and processing, brands can utilize organic content strategies prioritizing transparency and value exchange. The advertiser benefits from a higher match rate and faster data load time than cookie-synching. This can be a welcome moment of transition.
Expert insights. Personalized for you.
80 
Let's personalize your content