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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

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The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

However widely-used programmatic tools use machine learning to inform media buying strategies. Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. Read more on VideoWeek. Central and Eastern European FAST Revenues to Reach €39.3

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

billion by 2028. User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format.

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Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

billion by 2028, according to Statista. You have the financial benefits of becoming more efficient and targeted and having a greater ROI on any type of immediate spend,” Jensen said. Additionally, the market value of AI in worldwide marketing is expected to reach more than $107.5