Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Monetize More

MARCH 2, 2023

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. And it goes further than just higher top-line conversion rates: If consumers are happy with items they’ve purchased, they are less likely to make returns, which helps retailers improve their bottom lines. But you also have consumers who expect the results of that data.

Marketing 68

Marketing Retail Ad Targeting Conversion 68