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Why audio ads could become the preferred method of advertising in mobile gaming

Media Math

billion by 2026. Ads in mobile gaming have become the norm and people expect them. Currently, the most popular format of ads being displayed in video games are Interstitial Ads and they’re often considered the most intrusive. Mobile gaming is fast outgrowing the gaming industry.

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Digital Advertising Guide

Adtelligent

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Display advertising.

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What Are The Benefits of In-Game Advertising?

Clearcode

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel.

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A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising, then, is a type of video advertising that takes place on CTV devices while a viewer is streaming content.

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Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

Reaching the right audience at the right moment is critical to business success. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. This technology can ensure your ads will be seen by the right audience in the right context.

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How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. In the U.S., Results of which have not been made public. and the U.K.

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AdTech Ecosystem: Navigating Trends and Insights 

Smart-Hub

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.