Meta Wants Brands to Create Ads Using AI by End of 2026
Adweek
JUNE 2, 2025
Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.
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Adweek
JUNE 2, 2025
Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.
Adweek
FEBRUARY 6, 2025
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.
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Adweek
JUNE 20, 2025
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Digiday
MAY 15, 2025
28, 2026, citing misalignment with its evolving priorities. Related Insights The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending Read More The company informed clients on May 14 that the DSP would cease operations by Feb. This is a member-exclusive article from Digiday.
Adweek
JUNE 13, 2025
By Ethan Alter Paramount Lays Off Several Hundred Employees The cuts represent 3.5% of Paramounts domestic workforce.
Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.
Martech
AUGUST 9, 2024
Gradual transition: Austin added tech as a complementary identity without abandoning its music scene, demonstrating the importance of a phased approach. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.
VideoWeek
MARCH 20, 2025
” The company said this growth trajectory puts RTL’s streaming business on track to reach profitability in 2026. ” M6 will show the FIFA World Cup in 2026 and 2030, while RTL Deutschland has invested in Bundesliga rights, including showing highlights on the RTL+ streaming service.
YieldBird
JULY 1, 2025
Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate ad tech power.
PubMatic
MARCH 6, 2023
ad spend with retail media networks is expected to hit $100 billion by 2026. Any business with a direct line to rich first-party data—from travel brands and telcos to rideshare and delivery services—has an opportunity to deliver highly relevant ad experiences in the context of consumer touchpoints.
VideoWeek
NOVEMBER 29, 2024
This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. ShowHeroes and TVision Expand Attention Measurement to CTV ShowHeroes, a video and CTV ad tech business, has expanded its Attention Index model to CTV.
Martech
MARCH 24, 2025
With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.
Martech
MAY 2, 2022
The service, developed for NBCU by CTV ad-tech firm tvScientific, lets advertisers enter their budget, choose their target audience and KPIs, upload creative, and measure delivery as well as performance. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Processing.Please wait.
Marketing Dive
JULY 8, 2025
on broadcast TV and online video platforms starting this month before rolling out to Canada in August and other markets through 2026. Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan. The creative will run first in the U.S. TechTarget, Inc.s Newton, MA 02466.
VideoWeek
JANUARY 18, 2023
percent in 2024, causing ad spend to recover to 1.2 That recovery is projected to continue through 2025 and 2026, reaching 2.0 percent growth in 2026. GDP is forecast to grow 0.6 percent annual growth.
Ad Monsters
MARCH 13, 2024
But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. We’ll all be talking about that soon enough… What Do Publishers Do?
Basis
FEBRUARY 1, 2023
It’s a channel that extends beyond traditional radio, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven ad tech tools to connect with audiences in the moments they’re listening. Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year?
Advendio
APRIL 14, 2025
By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Connected TV (CTV) & Streaming Ads → Kroger Precision Marketing enables brands to buy CTV ad inventory linked to in-store purchases.
illumin
APRIL 9, 2024
What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. This presents a massive opportunity for marketers, one that many are squandering with repetitive, dull, and poorly targeted ads.
Digiday
JANUARY 3, 2023
trillion by 2026 (of which agencies can expect to generate $5 billion in revenue). which together could haul in something like $100 billion by 2026, according to McKinsey’s report. There are numerous facets to commerce media, with a long-term enterprise value McKinsey pegged at $1.3
VideoWeek
APRIL 5, 2024
Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Iger is scheduled to retire at the end of 2026, and board members said they are in the process of vetting candidates for his replacement.
VideoWeek
OCTOBER 18, 2023
Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers. According to a study by Dentsu and Microsoft , 77 percent of consumers say that, by 2026, they only want to spend money on brands that practise sustainable advertising.
TechCrunch Ads
JULY 12, 2022
Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data. Disney has previously said it wants to automate 50% of its business by 2026. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.
VideoWeek
JANUARY 7, 2025
Instagram to Make Up Half Meta’s US Ad Revenues This Year For the first time, Instagram will make up more than half of Meta’s US ad revenues this year, according to forecasts from Emarketer. Ad Tech Magnite and Nexxen both saw gains last weekafter investment bank RBC Capital touted the ad tech firms to investors on Friday.
Basis
SEPTEMBER 6, 2022
The number of US digital audio listeners is projected to hit 239 million by 2026—more than 2/3 of the entire population. Audio content is surging, audio ad tech is maturing, and just about everyone is listening. Fifty-six percent of millennials and Gen Z say audio provides them with an escape from too much visual stimulation.
VideoWeek
OCTOBER 11, 2024
The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.
Martech Series
FEBRUARY 9, 2023
By 2026, it’s expected that 70% of the UK population will be CTV users. In emerging environments it is critical that advertisers have a clear view of the solutions ad tech partners are providing to ensure both brand safety and campaign optimisation that drive increased attention and outcomes.
AdPushup
JULY 1, 2022
Do you know North America accounted for nearly three-quarters of the global programmatic spending, and programmatic ad spending in the United States stood at 167 billion U.S. dollars by 2026. dollars in 2021? On the global level, the expenditure is set to reach 418 billion U.S.
VideoWeek
DECEMBER 13, 2022
This is expected to top €25 billion by 2026. A lack of integration with other ad tech was cited as a stumbling block by 33 percent of buyers overall. In Europe specifically, IAB Europe pegs retail media spend this year at €8 billion. But there are still significant obstacles to be overcome.
illumin
OCTOBER 9, 2024
Projections show CTV ad spending will reach almost $29.29 billion by 2026. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. billion in 2024 and will climb to $36.86 The streaming market is booming.
VideoWeek
AUGUST 28, 2024
Bertelsmann also owns ad tech investments through its investment arm, which again has business in the US. RTL held rights to this summer’s men’s Euros, which brought in high viewing figures, and has also secured rights to the 2026 and 2030 FIFA World Cups.
VideoWeek
JANUARY 20, 2023
Samba TV Offloads Media Sales Business to MIQ Samba TV has offloaded its media sales to ad tech firm MiQ, in order to focus on its data and measurement business. The company will also support the group’s drive to establish Ad Net Zero in the US this year. Advertisers want proof their measurement is precise and error-free.”
Smarty Ads
OCTOBER 13, 2022
By 2026, the online advertising industry is expected to reach an all-time high of $786.2 Plenty of tech-savvy individuals are seizing up these exciting revenue opportunities as more and more publishers and. billion, whereas the AdTech industry is estimated to reach a peak of $29.85
VideoWeek
FEBRUARY 28, 2025
But those declines were partly offset by strong performance from the D2C segment, which includes the Max streaming service, with ad revenues up 56 percent YoY. Max subscribers rose to almost 117 million, according to WBD, and are on track to surpass 150 million by the end of 2026. Today is an exciting day for me and us at Taboola.
Brid.tv
NOVEMBER 8, 2022
That is, roughly, 75% of the total ad spend for this year. According to Statista , in 2026, global advertisers will have spent over $720 billion on programmatic ads. By extension, this also brings more ad revenue. In 2022, it is expected to exceed $490 billion. And this upward trend doesn’t seem to be slowing down.
illumin
AUGUST 21, 2024
Display ads can take many forms such as – static, animated, rich media, text, or even audio. Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. What is display advertising?
Smart-Hub
DECEMBER 22, 2023
What is Ad Tech? Evolution of AdTech Let’s take a look at a brief ad tech industry overview from its early years to the present. Future Innovations (2023 and Beyond) As the Ad Tech industry continues to evolve, ongoing innovations promise exciting possibilities.
Adtelligent
JULY 19, 2022
Video ads are among the most engaging ads available online. As a result, ad spending is expected to show an annual growth rate ( 2022-2026) of 12.63%, resulting in a projected market volume of $295.10 bn by 2026. Importance.
VideoWeek
MARCH 15, 2024
In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My
VideoWeek
MAY 27, 2022
Google Hit With Fresh UK Probe Over Anticompetitive Behaviour in Ad Tech. The UK’s antitrust regulator, the Competition and Markets Authority, on Thursday launched an investigation into whether Google has abused its dominant position in ad tech. million subscribers, and will “continue and surpass Disney by 2026.”.
VideoWeek
JULY 29, 2022
Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The Week in Tech. Google Introduces New Tool to Expose Hidden Ad Tech Fees.
Smart-Hub
OCTOBER 16, 2023
Projections indicate that retail media spending in the US will reach $100 billion by 2026, creating an entirely new and profitable category within performance marketing. This transformation provides advertisers and brands access to resources and extends their reach through programmatic advertising.
VideoWeek
JULY 24, 2023
As such, ESG is increasingly becoming a part of agencies’, media companies’, and ad tech businesses’ vocabulary too. trillion by 2026, accounting for more than 20 percent of total assets under management. The Pros and Cons ESG factors are playing an ever growing role in the investment world.
VideoWeek
SEPTEMBER 1, 2023
Europol Warns 90 Percent of Online Content Will be AI-Generated by 2026 A report from law enforcement group Europol cites experts saying that as much as 90 percent of all online content might be “synthetically-generated” by 2026, being either generated or manipulated via AI. Levine was previously SVP and Head of Product.
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