Meta Wants Brands to Create Ads Using AI by End of 2026
Adweek
JUNE 2, 2025
Small and midsized businesses often lack dedicated budgeting infrastructure for advertising.
Indie Agency Acadia Aims for 50% of Revenue From Retail Media by 2026
Adweek
FEBRUARY 6, 2025
Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom's acquisition of Flywheel Digital last year for $835 million was the holding company's largest deal to date.
Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Urban digital transformation: Insights for marketers from global smart cities
Martech
AUGUST 9, 2024
Gradual transition: Austin added tech as a complementary identity without abandoning its music scene, demonstrating the importance of a phased approach. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. In the United States, similar efforts are underway.
Over half of ad buyers are using generative AI for video creation: IAB
Marketing Dive
JULY 18, 2025
Published July 18, 2025 Sara Karlovitch Staff Reporter post share post print email license A CTV ad for CB2 that's been repurposed from social media. Thirty percent of digital video ads are built from scratch or enhanced using the technology, with that number expected to grow to 39% in 2026. TechTarget, Inc.s
EDO, TelevisaUnivision Expand Convergent TV Partnership
Adweek
JUNE 13, 2025
By Ethan Alter Paramount Lays Off Several Hundred Employees The cuts represent 3.5% of Paramounts domestic workforce.
Are Third-Party Cookies Really Going Away? The Latest Status in 2025
YieldBird
JULY 1, 2025
Several reasons drove this decision: Regulatory pressure , especially from the UK’s Competition and Markets Authority (CMA), which raised concerns about competition and how Privacy Sandbox could unfairly concentrate ad tech power.
Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race
Digiday
MAY 15, 2025
28, 2026, citing misalignment with its evolving priorities. Related Insights The Programmatic Marketer Microsoft Advertising is closing the Xandr DSP, layoffs pending Read More The company informed clients on May 14 that the DSP would cease operations by Feb. This is a member-exclusive article from Digiday.
Virtual Concession Stands and Storefronts Coming to Disney Streaming Services
Adweek
JUNE 20, 2025
You may opt-out anytime by clicking unsubscribe from the newsletter or from your account. Email SUBSCRIBE Loading.
The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools
VideoWeek
NOVEMBER 29, 2024
This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. ShowHeroes and TVision Expand Attention Measurement to CTV ShowHeroes, a video and CTV ad tech business, has expanded its Attention Index model to CTV.
Diversified Portfolio and Streaming Gains Bring Stability to RTL’s Ads Business
VideoWeek
MARCH 20, 2025
” The company said this growth trajectory puts RTL’s streaming business on track to reach profitability in 2026. ” M6 will show the FIFA World Cup in 2026 and 2030, while RTL Deutschland has invested in Bundesliga rights, including showing highlights on the RTL+ streaming service.
The WIR: AI Drives Reddit Revenues, Australia to Ban YouTube Accounts for Under-16s, and WBD to Split into Warner Bros. and Discovery Global
VideoWeek
AUGUST 1, 2025
Criteo Grows Retail Media Revenues in Q2 French ad tech firm Criteo posted 2 percent YoY revenue growth during Q2, and 1 percent growth for the first six months of 2025. UK Streaming TV Ad Revenues Set for Double-Digit Growth This Year UK ad spend is forecast to rise by 6.8 percent YoY this year, hitting £45.4
Ben’s Original refreshes identity 5 years after dropping ‘Uncle’
Marketing Dive
JULY 8, 2025
on broadcast TV and online video platforms starting this month before rolling out to Canada in August and other markets through 2026. Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan. The creative will run first in the U.S. TechTarget, Inc.s Newton, MA 02466.
Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI
Advendio
APRIL 14, 2025
By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Connected TV (CTV) & Streaming Ads → Kroger Precision Marketing enables brands to buy CTV ad inventory linked to in-store purchases.
Starbucks CEO cites marketing as a bright spot of turnaround efforts
Marketing Dive
JULY 30, 2025
Starbucks has 34 million 90-day active members in its rewards program, and it is planning “significant” improvements for early 2026, including features focused on growing loyalty, brand love and engagement. Starbucks this year has made significant investments in marketing as part of its turnaround efforts. TechTarget, Inc.s Newton, MA 02466.
The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US
VideoWeek
JUNE 20, 2025
The commitments were put in place to ensure the Privacy Sandbox tools, which were designed to replace the functionality of cookies, do not give Google uncompetitive advantage by favouring its own ad tech services. Kelm joins Roku from Nextdoor, where he was Chief Product Officer, following stints at Yahoo and Twitter.
How McDonald’s dug into nostalgia and reignited the chicken wars
Marketing Dive
JULY 28, 2025
The products are part of a full, permanent crispy-chicken platform that will roll out by 2026. Taco Bell built on its launch of a crispy chicken nuggets product with crispy chicken burritos and tacos — the latter resembling a snack wrap, by any other name. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
The WIR: Netflix Says In-House Ad Tech is Bearing Fruit, PubMatic Launches New Live Sports Marketplace, and EBU Chair Calls for Collective Response to Big Tech
VideoWeek
JULY 18, 2025
Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5
Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI
Ad Monsters
JULY 8, 2025
If AI can personalize emotional support and wellness advice, how long before it handles the pacing alerts, floor pricing logic, or yield recommendations in ad ops? Agents on the Rise I remember someone at a big ad tech company telling me that soon, the sell-side agent will connect with the buy-side agent, and voilà—it’s a done deal.
Week in Charts: Greg Peters on Netflix’s TF1 Partnership, Lionesses Score Top Ratings for ITV, and AI Drives Reddit’s Rocketing Ads Business
VideoWeek
JULY 22, 2025
Reddit’s Ads Business to Top $2 Billion by 2026 Reddit’s global ad revenues are projected to reach $1.8 billion by 2026. Ad Tech Teads’ share price showed signs of recovery last week, following its 52-week low last month. billion in 2025, according to forecasts from WARC Media, and $2.5
The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend
VideoWeek
FEBRUARY 7, 2025
Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. The Week in Tech tvScientific Raises $25.5 million Series B funding round. Read more on VideoWeek. Our efforts are paying off.
The EU’s Digital Fairness Act: Explained
VideoWeek
JULY 24, 2025
A draft law isn’t expected until 2026. And a Digital Fairness Act which gives more clarity to specific bad digital practices could ensure more consistent consumer protection across the EU. But the fitness check report, as well as von der Leyen’s comments, suggest the areas that the DFA would cover.
The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe
VideoWeek
FEBRUARY 28, 2025
But those declines were partly offset by strong performance from the D2C segment, which includes the Max streaming service, with ad revenues up 56 percent YoY. Max subscribers rose to almost 117 million, according to WBD, and are on track to surpass 150 million by the end of 2026. Today is an exciting day for me and us at Taboola.
The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban
VideoWeek
JUNE 13, 2025
ProSieben also announced the international roll-out of the Media Manager from Virtual Minds, the media company’s ad tech business. However efforts to restrict pharmaceutical ads are likely to run into legal troubles, with some arguing that they’re protected under the US First Amendment.
Why Kellanova’s snack brands inked first sports deal as a group
Marketing Dive
AUGUST 6, 2025
prepares to host the 2026 FIFA Men’s World Cup, as well as the 2028 Summer Olympic Games in Los Angeles. Soccer, the governing body for Major League Soccer and the National Women’s Soccer League. “We The partnership comes as the U.S. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
The WIR: France Télévisions Distributes Content on Prime Video, Publishers Back Cloudfare’s ‘Pay-Per-Crawl’ Model, and Barclays Downgrades Agency Holdcos Over AI Impact
VideoWeek
JULY 4, 2025
He also referenced the challenging market for digital media, and took shots at the “parasitical nature” of the ad tech ecosystem (to use his words). ShowHeroes Promotes Sarah Lewis to Global Vice President, CTV ShowHeroes, a video and CTV ad tech business, has promoted Sarah Lewis to Global Vice President, CTV.
Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets
VideoWeek
MAY 27, 2025
Guardian Tops IPA Survey of Best Publishers to Work With The Guardian came out top in the IPA’s spring survey of the best media owners to work with (excluding ad tech companies), with 87.5 Amazon to Top $60 Billion in Retail Media Ad Revenue This Year Amazon is forecast to earn $60.6 billion in 2026.E-commerce
Grey Goose and Zoe Saldaña stir up European-inspired burnout cure
Marketing Dive
JUNE 11, 2025
You can unsubscribe at anytime. Sign up A valid email address is required. Please select at least one newsletter. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.
The WIR: Consent or Pay Gets Green Light in UK, Blavatnik Pours $827 Million Into DAZN, and CNN Cuts Six Percent of Staff
VideoWeek
JANUARY 24, 2025
Equativ Unveils Maestro Curation Platform French ad tech firm Equativ has announced upgrades to its curation platform, Equativ Buyer Connect (EBC), which has been renamed Maestro by Equativ. We have defined a clear path to reach profitability with our streaming business in 2026. Read more on VideoWeek.
The WIR: Apple Eyes Up F1 Rights, Publishers File EU Case Against Google’s AI Overviews, and MFE Considers Higher Bid for ProSieben
VideoWeek
JULY 11, 2025
The consultation aims to find privacy-preserving alternatives to the current ad tech model, and to explore how publishers can deliver privacy-safe advertising to users who have not given consent, thereby maintaining revenue streams. Her appointment follows the promotion of Christian Russ to Commercial Director DACH & FRITES.
AI adoption accelerating, but many fall behind: IAB report
Martech
MARCH 24, 2025
With 70% of agencies, brands and publishers yet to fully integrate AI across media planning, activation and analysis, half of them expect to do so by 2026, signaling a critical turning point for the industry. More than 80% of companies that havent fully scaled AI have a timeline for adoption, and half expect full integration by 2026.
Ad Tech Trends for 2023
Martech Series
DECEMBER 27, 2022
Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. Google initiatives. First party data reliance.
How to Build Better Commerce Media
PubMatic
MARCH 6, 2023
ad spend with retail media networks is expected to hit $100 billion by 2026. Any business with a direct line to rich first-party data—from travel brands and telcos to rideshare and delivery services—has an opportunity to deliver highly relevant ad experiences in the context of consumer touchpoints.
NBCUniversal launches self-serve programmatic ad portal for Peacock TV
Martech
MAY 2, 2022
The service, developed for NBCU by CTV ad-tech firm tvScientific, lets advertisers enter their budget, choose their target audience and KPIs, upload creative, and measure delivery as well as performance. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 Processing.Please wait.
Video Drove Media Budgets’ Return to Growth in Q4
VideoWeek
JANUARY 18, 2023
percent in 2024, causing ad spend to recover to 1.2 That recovery is projected to continue through 2025 and 2026, reaching 2.0 percent growth in 2026. GDP is forecast to grow 0.6 percent annual growth.
Privacy Sandbox: What’s Wrong With Video?
Ad Monsters
MARCH 13, 2024
But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. We’ll all be talking about that soon enough… What Do Publishers Do?
Digital Audio Advertising in 2023
Basis
FEBRUARY 1, 2023
It’s a channel that extends beyond traditional radio, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven ad tech tools to connect with audiences in the moments they’re listening. Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year?
How much will commerce media grow for media agencies in 2023?
Digiday
JANUARY 3, 2023
trillion by 2026 (of which agencies can expect to generate $5 billion in revenue). which together could haul in something like $100 billion by 2026, according to McKinsey’s report. There are numerous facets to commerce media, with a long-term enterprise value McKinsey pegged at $1.3
As over-the-top (OTT) booms, are advertisers keeping up?
illumin
APRIL 9, 2024
What makes a great over-the-top ad Every year more and more viewers “cut the cord” and leave cable TV behind. Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. This presents a massive opportunity for marketers, one that many are squandering with repetitive, dull, and poorly targeted ads.
The WIR: Roku Patents New Pause Ad Tech, Paramount Enters Exclusive Talks with Skydance, and Reach Describes Meta as ‘Potent Threat to Society
VideoWeek
APRIL 5, 2024
Ad measurement company iSpot did not receive full certification but maintains conditional certification from last year. Iger is scheduled to retire at the end of 2026, and board members said they are in the process of vetting candidates for his replacement.
How to Optimise Digital Advertising for Maximum Attention and Sustainability
VideoWeek
OCTOBER 18, 2023
Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers. According to a study by Dentsu and Microsoft , 77 percent of consumers say that, by 2026, they only want to spend money on brands that practise sustainable advertising.
Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads
TechCrunch Ads
JULY 12, 2022
Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data. Disney has previously said it wants to automate 50% of its business by 2026. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.
Week in Charts: TikTok Ban Threatens SMEs, News Content Goes Unmonetised, and Kids Content Spending Faces Declines
VideoWeek
JANUARY 7, 2025
Instagram to Make Up Half Meta’s US Ad Revenues This Year For the first time, Instagram will make up more than half of Meta’s US ad revenues this year, according to forecasts from Emarketer. Ad Tech Magnite and Nexxen both saw gains last weekafter investment bank RBC Capital touted the ad tech firms to investors on Friday.
Why Audio is Digital Advertising’s Fastest Growing Category
Basis
SEPTEMBER 6, 2022
The number of US digital audio listeners is projected to hit 239 million by 2026—more than 2/3 of the entire population. Audio content is surging, audio ad tech is maturing, and just about everyone is listening. Fifty-six percent of millennials and Gen Z say audio provides them with an escape from too much visual stimulation.
The WIR: Meta Launches Text-to-Video Ad Tools, Channel 4 Reports Tough 2023, and PayPal Launches an Ads Business
VideoWeek
OCTOBER 11, 2024
The move follows similar expansion into the ads business by US retailers such as Walmart, Instacart and Best Buy, hoping to offer advertisers insights into shopper behaviour. The company acquired PromoteIQ in 2019 but is reportedly now pushing its clients to use Criteo, a French ad tech firm. Read more on VideoWeek.
Let's personalize your content