Remove 2025 Remove Demand Side Platform Remove Impressions
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Meta ad spend up 15% last quarter as TikTok sees sharp drop

Martech

Facebook represented nearly two-thirds (64%) of spend on Meta platforms. A third (32%) of all Amazon ad investment in 4Q was in the demand-side platform (DSP), versus 68% of investment in the Amazon Ad Console. Dig deeper: Social media and influencers: 2025 predictions Email: Business email address Sign me up!

CPM 116
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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller. What Is B2B Programmatic Advertising?

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EXCLUSIVE: Amazon Doubles Prime Video Ads to 6 Minutes Per Hour

Adweek

But by late 2024, Amazon had already told investors it would “ramp up” the volume in 2025. A biddable environment, plus greater supply, should allow buyers to find impressions at more efficient rates. That would help advertisers take further advantage of the granular data capabilities it offers through its demand-side platform.

Video Ads 363
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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably.

MarTech 103
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Column6 Launches Global Partnership with FreeWheel and its Beeswax Technology to Help Advertisers Reach More Connected TV Audiences Across the Americas

Martech Series

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. By 2025, the U.S.

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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Ad Impressions : A count of the total ads shown to viewers, reflecting the reach of your campaign. What is OTT Advertising?

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How Programmatic DOOH B2B Reaches Decision-Makers Anywhere

Single Grain

Integrate B2B intent data to activate screens near high-intent companies by combining platforms like Bombora’s intent signals with location data to reach prospects actively researching your solutions. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.

ROI 52