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Digital Advertising Guide

Adtelligent

It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Usually, it is used together with SEO techniques to create a well-rounded strategy and various other advertising channels. If used properly, this online advertising channel can get a lot of profits for any marketing campaign.

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The WIR: RTL Pulls M6 Sale, Xperi Completes its Split, and the Mail Gets Sued

VideoWeek

The product business – TiVo, IMAX Enhanced, HD Radio and DTS – will still be called Xperi, while the IP licensing side houses more than 10,000 patents and applications under its new name Adeia. The TiVo owner first announced the move in February and received board approval in August. Musk Offers to Buy Twitter (Again).

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The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

It will however likely be an attractive proposition for brands both due to its reach (Amazon says it expects to reach 115 million monthly viewers in the US alone) and Amazon’s shopper data which will be available for targeting and measurement. ” This is the context which likely new chairman Shamir Shah will step into.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. And why wouldn’t they be? Every business is threatened.”.

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