Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. As more brands invest in digital advertising, demand has outpaced supply, driving up cost-per-click (CPC), cost-per-acquisition (CPA), and other media pricing metrics across platforms. Acquisition costs are climbing sharply.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. LitCommerce ) CPA on search is $48.96, and $75.51 Forbes ) Mobile commerce sales will amount to $710 billion by 2025. billion internet users. from 2020 to 2027.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. The GDPR changes lit the touchpaper for a global revolution on data privacy, with California set to roll out the California Consumer Privacy Act (CCPA) on January 1, 2020.

Marketing 145

Marketing SEO Conversion Audience 145

Ad Monsters

MAY 4, 2022

Starting January 1, 2025 , the CTDPA will only grant a cure period if the Connecticut Attorney General sees fit, so be careful. There will be no time at that point to fix the infraction, and you may even get accused of “soliciting user consent.” With the CTDPA opt-in consent for sensitive data is a must.

Ad Tech 52

Ad Tech CPA Advertising GDPR 52