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How Collaboration is Redefining the Buyer/Seller Relationship in 2025

Ad Monsters

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance.

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Cookieless Advertising for Automotive Advertisers

Basis

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. Check out Reality Check: The 2025 Advertising Trends Report to learn more.

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CTV Ad Playbook: High-Converting Streaming Campaigns

Single Grain

By Single Grain Team | April 10, 2025 Connected TV (CTV) advertising has transformed from an emerging channel to a cornerstone of modern advertising. As streaming platforms dominate, brands that master CTV advertising gain a powerful advantage in reaching engaged audiences with precision targeting and measurable results.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Continuously feed conversion data back into your AI systems. Maximize conversions : Optimizes for the highest possible conversion volume within budget.

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How to Build Cookieless Retargeting Strategies That Work

Single Grain

“Server-side event collection via the Conversions API bypasses browser cookie limitations and maintains retargeting capabilities, ensuring critical user interactions are captured for remarketing even when third-party cookies are blocked.” ” Meta’s Conversions API exemplifies this evolution.

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Looking at augmented reality (AR) in advertising

illumin

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. billion USD by 2025. Mobile AR advertising revenues worldwide is expected to grow to $39.81 billion by 2027.

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How Vistar Media is Bringing New Budgets to OOH

VideoWeek

percent YoY in 2025. No fixed address The business can then measure the impact of these campaigns using brand lift studies and sales uplift measurement. ” “I’m actually quite glad that we don’t have to have those conversations around cookies and privacy,” comments Singh. percent this year.

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