2025 Ad Server Demand Side Platform 
Ad Monsters
JULY 10, 2025
In its high-profile antitrust case against Google, the DOJ argues that the tech giant has used its dominance across the ad tech stack to suppress competition and extract unfair value from both publishers and advertisers. With a remedies trial set for September 2025, Google could be forced to break up its advertising business entirely.
MNTN
FEBRUARY 12, 2025
By eliminating manual ad buying, brands can deliver highly relevant messaging across multiple channels. This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. So, how do all of those unique platforms work together?
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VideoWeek
JUNE 30, 2025
Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. “We’re going after a completely different pot of money.
VideoWeek
MARCH 21, 2025
Tubi launched in the UK last year, and will now sell inventory through Nexxens supply-side platform, Nexxen SSP. Mediaocean Renames Flashtalking as Innovid Following Acquisition Mediaocean has renamed its ad tech business as Innovid, after acquiring the eponymous converged TV advertising business last month.
VideoWeek
JUNE 13, 2025
The Trade Desk Launches AI-Driven Deal Management Tool The Trade Desk, a demand-side platform (DSP), has upgraded its AI platform Kokai with ‘Deal Desk’, a new tool allowing advertisers to manage their one-to-one deals and upfront commitments with publishers. ” TripleLift’s event lineup can be found here.
Clearcode
OCTOBER 21, 2024
TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. April 23, 2024 : Google postponed phasing out third-party cookies till early 2025. Excluding data sharing would, in theory, prevent malicious actors from stealing bidstream data and using it to create user profiles.
VideoWeek
MAY 24, 2024
“Our growth on social is translating both into commercial success – with major rights distributors now entrusting us to represent social ad sales for their content – and for viewers it means even more ways to watch.” The ad server, SAS 360 Match, provides targeted ad delivery in on-demand and live environments, according to the companies.
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