2025 Ad Inventory GDPR 
Advendio
APRIL 14, 2025
In 2025, U.S. retail media ad spend is projected to reach $109.4 of total digital ad spending, according to eMarketer. However, with this growth comes complexity—fragmented ad inventories, lack of standardization, and increasing demands for omnichannel execution. billion, making up 27.2%
Advendio
MARCH 20, 2025
In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.
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Digital Ad Blog
MAY 26, 2025
But by 2025, this promise has become increasingly difficult to realize at scale. Escalating Costs Competition for digital ad inventory has intensified, particularly in industries like financial services, healthcare, and consumer electronics. GDPR, CCPA), is limiting marketers ability to target audiences with precision.
Lemonads
NOVEMBER 29, 2020
Contrary to RTB, the advertiser using a PMP knows which websites their ads are being served on, allowing them to measure the accurate ROI of their ads. The advertiser is given a sneak peek of the publisher’s ad inventory and is not bound to make any purchase. ahead of time.
VideoWeek
OCTOBER 7, 2022
UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.
VideoWeek
OCTOBER 4, 2024
Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Read more on VideoWeek.
VideoWeek
AUGUST 30, 2024
Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. But his exit paves the way for Paramount to complete its merger with Skydance Media, expected to close in the first half of 2025. Warner Bros. Read more on VideoWeek. The billionaire swept in with a $4.3
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