Marketing Dive

JUNE 12, 2025

Editors picks Courtesy of Gap Deep Dive 7 top campaigns from 2024 and the tactics that drove success These breakthrough strategies propped up brand results, serving as examples for marketing leaders feeling the pressure to do more with less. 3, 2024 Michael M. 3, 2024 Michael M.

Cookies 67

Cookies ROI Retail Agency 67

Single Grain

NOVEMBER 14, 2023

On the Display Network, you can run static image ads, responsive display ads , and video ads optimized for clicks or engagement. You can also place ads in Gmail at the top of the user’s inbox. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. TikTok has a minimum ad spend of $500.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

DECEMBER 8, 2023

Sources: LinkedIn , Google , Facebook CPC , Facebook CPM The table above shows the average Cost per Click (CPC) and average cost per 1,000 impressions, known as the Cost Per Mille (CPM). Section 4: Launching Your Campaign With everything in place, it’s time to launch your LinkedIn ads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Basis

MARCH 22, 2023

Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. Could 2024 see the same rate of growth in CTV ad spending? Video ads, whether linear TV or digital formats, have long been popular for political marketers.

Advertising 98

Advertising Impressions CPM Cookies 98

Digiday

JANUARY 29, 2023

“We believe that the partners are going to push for more upfront commitments and do their best to steal share from video dollars,” said the exec. The challenge will be that spending in general will be down for the remainder of 2023 and into 2024 due to economic headwinds that clients are facing.

Video Ads 69

Video Ads Media Advertising Brand Awareness 69

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Learn More: CTV Video Ad Specs & Formats: Complete Guide Measure Your Performance After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. CPM is the cost to reach 1,000 people.)

Advertising 52

Advertising Marketing CPM Audience 52

MNTN

SEPTEMBER 30, 2024

As of 2024, Netflix has over 269 million paid subscribers globally. Learn More: CTV Video Ad Specs & Formats: Complete Guide Measure Your Performance After your ad campaign goes live, use Netflix Ad Manager to monitor its performance. CPM is the cost to reach 1,000 people.)

Advertising 52

Advertising Marketing CPM Audience 52

Advendio

MARCH 31, 2025

Flexible Pricing (CPM, CPC, etc.) AI Video Ad Creation with Waymark Generate stunning, on-brand video creatives directly in ADvendio using our new AI-powered video builder. Flexible Payment Plans now auto-adjust to changes in campaign values, reducing manual updates and improving invoice accuracy.

CPC 52

CPC Conversion CPM Banner 52

Digiday

MARCH 12, 2023

Spokespeople for both Microsoft and Netflix declined to comment when asked directly about the duration of the pairing’s ad tech partnership. Albeit, it is understood the current arrangements mean there is an option for both parties to renew the partnership in 2024.

Ad Tech 53

Ad Tech Ad Server CPM Conversion 53

Single Grain

MAY 16, 2023

Since advertisers can boost posts, many brands mix native ads with organic content to improve their ROAS. Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Google Chrome will stop using third-party cookies by the end of 2024.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Brid.tv

APRIL 11, 2024

Here are a few examples of digital advertising methods that consequently came to be: Content marketing Video advertising Email marketing Pay-per-click advertising Social media marketing Search engine marketing (SEM) The Rise of Online Media The above marketing methods have been present for years now. As of April 2024, there were 5.44

Media 52

Media Healthcare Audience Electronics 52

Martech

OCTOBER 19, 2022

This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. ad spend lost to fraud this year. Targeted device.

Advertising 125

Advertising Marketing Ad Exchange Retail 125

Brid.tv

OCTOBER 1, 2024

When I first entered the world of digital publishing, programmatic video advertising (and programmatic advertising in general) seemed like an almost impossible learning curve. Video ads are an invaluable source of revenue for publishers, and programmatic makes the entire process of getting that revenue much simpler.

Advertising 52

Advertising Video Ads Header Bidding Demand Side Platform 52

YieldBird

JANUARY 31, 2025

The year 2024 is poised to bring a wave of advancements, challenges, and opportunities that will redefine the programmatic industry yet again. Through the growing importance of AI and innovation, to the key success metrics, their views offer a comprehensive summary of 2024s dynamic programmatic landscape. Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

MAY 15, 2025

DemoDirect meanwhile is designed to simplify demographic-based buying across WBD’s linear network portfolio, by offering a single, optimised path to reach key audiences with one plan, one CPM, and one invoice”, according to a press release.

Ad Tech 52

Ad Tech Audience Brand Lift CPM 52

Marketing Dive

JUNE 10, 2025

Recommended Reading Amazon launches AI-powered video ad generator ahead of holidays By Peter Adams • Sept. By Peter Adams and Jessica Deyo • July 10, 2024 Keep up with the story. “All I can say is watch this space,” said Richman. You see the quality curve that we’re on. I’ll let you connect the dots.”

Retail 80

Retail Agency Click Through Rate ROI 80