Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 102

Display Advertising Advertising Brand Awareness Cookies 102

Ad Beat

NOVEMBER 25, 2024

This campaign was an incredible success in terms of brand awareness. 2024: With Amex Platinum. Where does AmEx spend its display ad budget? With the help of Adbeat, a competitive analysis platform, we go on a virtual trip to find out where and how AmEx spends its display bucks. 2010: “Start Booming.”

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Single Grain

AUGUST 3, 2023

Why should you keep an eye on display advertising trends? But advertisers shouldn’t forget about the power of display advertising. While we can expect to see past years’ trends continuing in 2024, the new year will also bring more technological innovations, market changes and privacy concerns.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Ad Beat

AUGUST 6, 2024

You might change your mind, because the 2024 Summer Olympics (July 26 – August 11) are here. In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events.

Manufacturing 83

Manufacturing Real Estate Brand Awareness Audience 83

Clearcode

FEBRUARY 21, 2023

Google offered to spin off some of its advertising business in an effort to avoid more antitrust investigations, but the US DOJ rejected its offer. Google Chrome once again announced that it would be delaying the shutdown of third-party cookies until 2024 delaying the shutdown of third-party cookies until 2024.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Ad Beat

AUGUST 23, 2024

), we decided to use Adbeat’s competitive intelligence data to analyze the display ad strategies of three of America’s biggest beer brands: Guinness Bud Light Modelo We looked specifically at US-targeted campaigns in the six months to July 2, 2024.

Food 81

Food Brand Awareness Audience Video Ads 81