PubMatic

OCTOBER 5, 2023

Our team has gathered insights from the successful optimizations they’ve deployed for PubMatic publisher customers throughout 2023. We recommend publishers adopt the IAB’s new guidelines now about what qualifies as in-stream video ad placements and adopt the new video placement parameter (video.plcmt).

CPM

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

Video Ads

Martech Series

FEBRUARY 2, 2023

SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM. The high-quality video within display delivered an impactful viewer experience; dramatically outperforming static display banners.

Banner

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision. NCM’s Rosen agreed.

Video Ads

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network

Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers? Non-linear Video Ads: Non-linear video ads aren’t video ads.

Video Ads

Monetize More

NOVEMBER 24, 2022

This increases the need for mobile ads to be attention-grabbing, placed in optimal digital spots for maximum viewability while utilizing the best banner sizes for maximum revenue generation for publishers and successful campaign management for advertisers. 320×50, 300×50, and 300×100 are to become more popular in 2023.

Mobile Ads

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads

Single Grain

DECEMBER 23, 2019

Trend #3: Video Ads and PPC. First, let's take a look at some video stats: By 2022, 82% of all business and consumer Internet traffic will come from videos, up from 75% in 2017. In 2019, 78% of people watched videos online every week. More and more marketers will start linking to products in video ads.

Machine Learning

Monetize More

MAY 31, 2023

One important factor is the type of ad you’re displaying. For example, video ads tend to have a higher RPM than display ads, as they’re more engaging and have higher click-through rates. Additionally, the ad network you’re using can also impact your RPM. So, what factors can impact your RPM?

Ad network

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Through the Viewdeos video ad network, you can gain access to premium video ad inventory.

Fill rate

Digiday

FEBRUARY 9, 2023

million impressions on Netflix Netflix’s ad-supported tier may be off to a slow start with the streamer falling short of guarantees it promised advertisers, delivering roughly 80% of its anticipated audience, according to previous Digiday reporting. Even so, the streamer has reportedly maintained its $55 CPM. billion and 3.5

Impressions

Digiday

OCTOBER 13, 2022

Viewers will be shown four to five minutes of ads per hour, on average. Starting sometime in 2023, advertisers will be able to use Nielsen’s Digital Ad Ratings to measure ads. Programming and ad placement. Targeting options will be limited to country and content-based categories at launch.

CPM

Single Grain

NOVEMBER 14, 2023

Updated November 2023. Whether you’re a seasoned PPC advertiser or you’re just getting started, there’s always room to explore alternative ad channels to grow your business, and often the cheapest ad networks are overlooked. While Google Ads may remain the most popular PPC network, it’s also among the most expensive.

Ad network

Automatad Inc.

OCTOBER 27, 2023

We will help you combat these challenges with the best video monetization strategies, actionable tips, and suggestions. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI.

Header Bidding

Single Grain

DECEMBER 8, 2023

Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. When you look at the numbers, that’s hardly surprising.

CPC

AdvertiseMint

AUGUST 13, 2023

Disadvantages of TikTok Ads Here are some disadvantages of TikTok ads: Video ads are necessary : Image ads don’t do well on TikTok. So, you will need to invest in videos. Expensive Ads: A minimum daily budget of $50 and $20 per ad group is required to run ads on TikTok.

Click Through Rate

Single Grain

JULY 13, 2023

8) CPM Bidding (Cost-Per-Thousand Impressions) Maximum CPM (cost-per-thousand impressions) is a bidding tactic in which you set a maximum bid amount to pay each time your ad is shown 1,000 times: You can also use this as a portfolio bidding strategy. The campaign serves a total of 100,000 ad impressions.

CPC

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With Brid.TV FAQ What Is an Ad Exchange?

Ad Exchange

Single Grain

AUGUST 7, 2023

Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S. In 2023, 253.3 These advertisements can take various forms, including: Banner Ads : Displayed at the top or bottom of an app or mobile website. The FTC highlights all mobile ad privacy best practices.

Advertising

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. Turns out there is a sweet spot for how long the video ad should run, in order to optimize mobile user acquisition and engagement. versus $10.13 over 2021 to 11.8

Media

Digiday

JANUARY 31, 2023

“It’s efficient CPMs, efficient view costs. Asked when YouTube will support reach and frequency objectives for Shorts ads, Rettke said, “We are thinking about how brand advertisers can leverage Shorts to achieve their reach and awareness objectives, but don’t have anything to share today.”

Advertising

Digiday

MARCH 12, 2023

In the interim, Digiday has learned that Netflix has procured the services of Jon Whitticom, formerly chief product officer at Comcast’s ad tech unit FreeWheel, as its “advertising platform advisor” with this appointment understood to be in direct relation to its ‘build or buy’ deliberations.

Ad Tech

Single Grain

MAY 16, 2023

Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. In other words, native ads look more natural than traditional display ads. billion by the end of 2023, and that’s because it works. The average CTR of native ads is 8.8X

Native Advertising

VideoWeek

JULY 28, 2023

In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. YouTube Ad Sales Up 4.4 percent rise in ad sales for Q2 2023, reaching $7.67

Video Ads

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech

Brid.tv

JUNE 14, 2023

Ad Exchange vs. Ad Network — What Is the Difference? What Are the Benefits of Ad Exchanges for Publishers? What to Look for in an Ad Exchange? Best Ad Exchanges for Publishers in 2023 Google AdX OpenX Magnite Sell Ad Inventory With TargetVideo FAQ What Is an Ad Exchange?

Ad Exchange

Brid.tv

MAY 26, 2023

Just looking at the USA, the time spent viewing digital media increased to over eight hours a day in 2023, while traditional media consumption (TV, radio, newspapers, magazines, etc.) As of April 2023, there were 5.18 However, with the rise of online media and a shift in consumer trends, legacy media lost much of its appeal.

Media

Adtelligent

OCTOBER 6, 2021

Open Auction or Real-time Bidding (RTB) is a way of media buying/selling ad impressions that can be bid in real-time. Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins.

Header Bidding

Monetize More

MAY 22, 2023

Top ad networks for finance sites There are several ad networks that are popular among finance sites. Each of these networks offers different ad formats such as display ads, native ads, and video ads, and targeting options, such as contextual, behavioral, and geo-targeting.

Finance

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. 5) Include Videos in Your Programmatic Ads. billion by the end of 2023. to $2 on average.

Agency

Single Grain

MAY 11, 2023

No matter the activity that the ad dictates the user to do, the end goal should always point back to generating revenue, which digital ads can do. Your target market may have no awareness of your brand when they first view one of your ads. Return on ad spend (ROAS) : The revenue generated for each dollar spent on advertising.

Advertising

Single Grain

JANUARY 23, 2023

Dive Deeper: Best PPC Agency: Top 5 Choices for 2023 How Does PPC Work? PPC marketing relies on keywords, ad quality, relevancy, and bidding amount. When you search for a keyword related to a product or service, the first few results are mostly ads. Some allow you to skip the ad entirely or after 5-15 seconds.

CPC

Single Grain

MAY 5, 2023

million people in the 25-34 age group use Facebook, making up a large chunk of the Gen Z and Millennial demographics: In 2022, Facebook’s ad revenue was worth $113 billion and it is still predicted to be a powerful advertising platform in 2023 and the future. In reality, 426.8 million people in the 18-24 age group and 596.8

A/B Testing