VideoWeek

JULY 18, 2022

Dentsu Cuts its Ad Spend Forecast for 2022 to 8.7 Dentsu has lowered its global ad spend forecast for 2022 down to 8.7 “And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4

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Media Ad Tech Agency Demand Side Platform 52

VideoWeek

OCTOBER 6, 2023

.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2%

Advertising 107

Advertising Marketing Ad Exchange Retail 107

SODP

MAY 30, 2023

Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data. These platforms are usually connected to multiple ad exchanges and multiple ad networks.

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Demand-Side Platforms (DSP). Data Management Platforms (DMP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions. Demand-side platforms.

First-Party Cookies 111

First-Party Cookies Cookies Impressions Ad Exchange 111

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. percent in Q3 2022 compared to Q3 2021 in Europe. million increase on Q3 2022. billion in 2022. Ofcom (@Ofcom) October 12, 2022.

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Ad Tech Media Agency Advertising 98

Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further.

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Advertising Video Ads Banner Display Advertising 98

VideoWeek

MAY 5, 2023

[link] — Elon Musk (@elonmusk) May 3, 2023 US Digital Video Ad Spend Will Pass $50 Billion This Year Industry trade group the IAB this week released its data on the growth of digital video ad spend in the US, finding that overall spend grew by 21 percent in 2022, reaching $47.1

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

JUNE 9, 2023

Top Stories YouTube Primetime Channels Lands in Germany YouTube continued its advance into TV territory with the launch of Primetime Channels in Germany, marking the service’s first international expansion since its US launch in November 2022. However widely-used programmatic tools use machine learning to inform media buying strategies.

Agency 52

Agency Media Ad Tech eCommerce 52

Smart-Hub

JANUARY 4, 2023

For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. Our clients switched to this version in May 2022, and by the end of July, you could see the impact the switch to the new platform had on their business. Demand Side Platform (DSP) is a platform through which traffic is purchased.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

DECEMBER 6, 2019

Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”. By 2022 , chatbots will help businesses save over $8 billion per annum. million units.

Marketing 145

Marketing SEO Conversion Audience 145