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Hammerspace Named a 2022 Sample Vendor by Gartner

Martech Series

Hammerspace recognized as a Sample Vendor in the 2022 Gartner Hype Cycle for Storage and Data Protection Technologies Report. Hammerspace, the pioneer of the Global Data Environment, announced that it has been recognized as a Sample Vendor in the 2022 Gartner report “Hype Cycle for Storage and Data Protection Technologies.”.

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TigerGraph Recognized in 2022 Gartner Critical Capabilities for Cloud Database Management Systems for Analytical Use Cases

Martech Series

Company Recently Recognized for the First Time in the 2022 Gartner Magic Quadrant for Cloud Database Management Systems. This report builds on TigerGraph’s recent recognition in the 2022 Gartner® Magic Quadrant for Cloud Database Management Systems. Learn more about TigerGraph Cloud with our free offering here.

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Informatica Unveils New Innovations in Cloud Data Management Services on AWS at AWS re:Invent 2022

Martech Series

Informatica supports various AWS products and services at the product level to bring best-of-breed cloud data management capabilities to hundreds of mutual customers including Freddie Mac. Informatica is announcing the following new capabilities at AWS re:Invent 2022.

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Programmatic Advertising 101: A Guide to Programmatic Ad Ecosystem

Martech Series

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. It is designed to replace human interference and negotiations with AI optimization and machine learning. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.

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Scan-Optics Expands Technology Partnership with UKG

Martech Series

With this collaboration, organizations utilizing both Scan-Optics and UKG will be able to convert and digitize paper documents, seamlessly transferring existing data from legacy HRIS systems into UKG Pro Document Manager. As a result, customers will be able to retrieve documents faster while keeping files updated and audit ready. .”

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Alation Named to Constellation ShortList for Metadata Management, Data Cataloging, and Data Governance for Third Consecutive Year

Martech Series

the leader in enterprise data intelligence solutions, announced it was once again named to the Constellation ShortList for Metadata Management, Data Cataloging, and Data Governance in Q3 2022. Alation Inc.,

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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The DSP market exclusively was valued at $20.77