What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2% In the U.S.,
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