Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. It is designed to replace human interference and negotiations with AI optimization and machine learning. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

OCTOBER 4, 2022

Piano worked with America Media to launch a new subscription landing page and implement machine learning algorithms to segment and target users with dynamic offers — allowing the publisher to reach its annual goal of 10,000 subscribers in nine months. Best Data Management Platform Adstra Audigent’s Next-Gen DMP Drives 14.7x

Viewability 63

Viewability Healthcare A/B Testing Food 63

Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. For example, businesses could use CRM data to promote brand awareness campaigns or personalize websites using adtech data management platforms or DMPs. Google is the leading collector of user data.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Data Management Platform Solutions. Creative Optimization.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52