Martech Series

OCTOBER 25, 2022

Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The platform has proven popular because of the impressive figures it generates. On average, clients enjoyed +79% impressions, +109% clicks and +16.7% On average, clients enjoyed +79% impressions, +109% clicks and +16.7%

Data Management Platform 86

Data Management Platform Impressions Conversion Rate eCommerce 86

Martech Series

DECEMBER 29, 2022

Spectra Vail Award Recognition: 2022-2023 Cloud Awards – Spectra Vail was shortlisted for Best Cloud Data Management Solution for the 2022-2023 Cloud Awards. Digital Media World Awards – Spectra Vail won the 2022 Digital Media World Awards in the Storage category.

Entertainment 81

Entertainment Manufacturing Media Impressions 81

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

AUGUST 25, 2022

Cordial , a cross-channel marketing and data management platform for brands to communicate in personal, intelligent ways, today celebrates a momentous year so far, securing new customers including Orveon, expanding product offerings and integrations, and receiving recognition as a top provider across marketing awards.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The DSP market exclusively was valued at $20.77

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Martech Series

JULY 8, 2022

The findings are from Databarracks’ 2022 Data Health Check survey of 400 IT decision makers. Barnaby Mote, Managing Director of Databarracks, commented “The current risk of cyber attack is high. .” This year’s survey focused on themes of Ransomware, Cyber, Backup, Disaster Recovery and Business Continuity.

MarTech 82

MarTech Impressions Marketing Data Management Platform 82

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. billion in ad dollars in 2022, making up 90.2% In the U.S.,

Advertising 105

Advertising Marketing Ad Exchange Retail 105