The WIR: Salto Shuts Down, IAB Tech Lab Launches Decarbonisation Initiative, and Disney+ Reveals Targeting Plans
VideoWeek
JANUARY 27, 2023
This gives us control over how we deliver ads, how we insert ads, formats of ads we use, how we integrate with programmatic networks, which really just gives us the complete flexibility to reimagine how we want to sell in the future. We believe this is a critical step in moving the industry towards a green future.”
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