2022 Ad Space Data Management Platform 
Single Grain
JUNE 30, 2022
It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Increased Reach.
Clearcode
SEPTEMBER 20, 2023
billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SODP
JULY 25, 2023
Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. What Is a Supply-Side Platform (SSP)? billion in 2012 to an estimated $147.1 billion in 2021.
VideoWeek
JANUARY 20, 2023
Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.
Clearcode
APRIL 26, 2022
The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022.
VideoWeek
JUNE 23, 2023
.” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. Without free and fair competition for digital ad space, publishers cannot invest in their newsrooms.” Forrester Predicts AI Will Replace 7.5
Expert insights. Personalized for you.
52 
Let's personalize your content